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Cómo triunfar en el marketing en 2025 con IA, omnicanalidad y propósito
El marketing es un mundo que no se detiene, y el 2025 promete traer tanto desafíos como oportunidades emocionantes. Con consumidores cada vez más exigentes y tecnologías avanzando...
MKD: MarketingDirecto.com entra en su nueva era con un rebranding
A lo largo de sus 25 años, MarketingDirecto.com no solo se ha consolidado como el medio líder del marketing y la publicidad, sino también como el más vivo. Rapidez, cercan&...
CES 2025: la revolución de la IA y las últimas tecnologías se apoderan de Las Vegas
El CES 2025, el megaevento de tecnología de consumo organizado por la Consumer Technology Association, abrirá el telón de su nueva edición en Las Vegas del 7 al 10 de enero...
Meta sigue los pasos de X y dice adiós a la verificación de datos: ¿qué supone este cambio?
Meta, la empresa detrás de plataformas como Instagram, Facebook y WhatsApp, ha anunciado que abandonará su modelo de moderación de contenido, y en cambio se adoptará un sis...
Bluesky, némesis de X (antes Twitter), rebasa la barrera de los 25 millones de usuarios
Desde que Donald Trump se impusiera en las urnas el pasado mes de noviembre en las urnas allende los mares, muchos usuarios de X, que a través de su dueño Elon Musk habría jugado...
Datos unificados e IA: las tendencias en marketing digital para 2025
La inteligencia artificial (IA) y el machine learning están transformando la manera en que operan las empresas. Sin embargo, el verdadero potencial de estas tecnologías sólo puede...
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Bidaiondo Articles
What's new on YouTube for editors and content creators
If you edit videos for YouTube, you'll definitely be interested in the latest announcement from Made on YouTube. The platform has unveiled a series of new features designed to simplify the technical workflow so creators can focus on telling great stories. They've also introduced features to improve monetization and brand relationships, such as those we discussed in this article about Ask YouTube and Shopping. According to their Trends and...
TikTok drives the era of ‘Agentic Commerce’: new AI solutions for advertisers
TikTok continues to accelerate its commitment to artificial intelligence and e-commerce. During Advertising Week New York 2026, the entertainment platform unveiled a comprehensive suite of AI-powered solutions designed to cover every stage of the marketing funnel, from discovery to direct conversion. According to a Public First study, companies that advertised on TikTok last year generated €31 billion in economic value in the EU. Furthermore...
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