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La Generación Z elige YouTube por encima de TikTok: ¿cuál es su estrategia publicitaria?
La clave, según los expertos, está en la autenticidad y en adaptarse al contenido y a la plataforma específica: los anunciantes deben aprender a conocer a fondo a su audiencia, di...
La actualización Core de Agosto 2024: ¿qué implica para el SEO?
Core Update es el nombre que recibe la actualización que, como es costumbre, afecta a toda la industria de profesionales del SEO. Por supuesto, también tiene implicaciones en todos los n...
TikTok destrona a YouTube: las marcas le coronan rey del vídeo en las redes sociales
Durante muchos años YouTube fue de manera absolutamente incontestable la primera opción de las marcas a la hora de implementar sus estrategias de vídeo. Y aquellas marcas que quer...
Meta, Amazon y Alphabet, rumbo a controlar el 50% del mercado publicitario global
En un mundo cada vez más dominado por lo digital, el mercado publicitario global se encuentra en plena expansión, empujado por el poder de tres gigantes que parecen insaciables: Meta, Am...
Amazon mejora un 20% su facturación publicitaria pero no alcanza lo esperado por el mercado
Durante el segundo trimestre del año, Amazon totalizó más de 12.700 millones de dólares en publicidad, un 20% más que el año pasado pero menos de los 13.000 m...
La demanda de Estados Unidos contra TikTok: desafíos para el marketing digital
La reciente demanda del Departamento de Justicia de Estados Unidos contra TikTok por supuestas violaciones a la privacidad de los niños menores de 13 años pone de manifiesto la urgencia...
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Bidaiondo Articles
These are Proteus, Stark and Vulcan, the new generation of robots with which Amazon wants to transform its logistics
Amazon has unveiled a whole host of innovations in London regarding how it applies robotics to its logistics operations. The company aims to bring the latest innovations in fields like AI to this area, allowing it to accelerate and improve the profitability of operations related to receiving, sorting, and handling packages within its facilities. These new robots are part of a company plan to invest more than €10 billion in European distribut...
How to boost your visibility in AI thanks to LinkedIn
LinkedIn is all the rage. In the age of AI, the quintessential professional social network is increasingly becoming a go-to channel for brands to reach their potential customers. It's no wonder, given that it's currently the undisputed queen of social media engagement. In this context, a recent study by Semrush has confirmed what many suspected, but no one had measured with such precision: LinkedIn not only engages humans, but has also be...
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