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Social commerce is the future of online shopping. Today, shoppers can explore, interact, and purchase products directly from their favorite platforms. They no longer need to be redirected to external websites. This barrier-free shopping experience creates more opportunities for brands to connect with their customers. It's especially useful for small businesses and personal brands. Selling through social media combines the power of storytellin...
Digital marketing is constantly evolving, and being a marketing leader today requires a set of key skills. Trends change rapidly, and a leader must be able to adapt, innovate, and make strategic decisions to guide their team to success. Training programs such as ESIC's Master in Marketing Management (MMM) help professionals develop these essential skills, preparing them to face the challenges of the digital environment. Below, we explain the...
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