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Adobe ha anunciado la adquisición de Semrush Holdings por 1.900 millones de dólares (unos 1.650 millones de euros) en una transacción que supone mucho más que una simple fu...
Omnicom, la tercera agencia de publicidad más grande del mundo hasta ahora, ha completado oficialmente la adquisición de Interpublic Group (IPG), tras recibir todas las aprobaciones regu...
Existe una gran paradoja en Francia: la plataforma de moda china Shein tiene 25 millones de usuarios activos en el país (aproximadamente el 36% de la población total de Francia), siendo...
Vale, sabemos que Bizum lo ha hecho suficientemente bien en los últimos años como para consolidarse como una de las formas de pago preferidas por los españoles y convertir a su pr...
Estamos a nada de Halloween y las redes sociales de Meta se ponen a tono para los usuarios. La novedad de Instagram es que incluye una tipografía denominada “Ghost”, que puedes sele...
TikTok ha anunciado un conjunto de nuevas herramientas de IA, que buscan simplificar el esfuerzo que implica generar contenido de alta calidad y aumentar el potencial de ingresos de la comunidad. ...
Today, business decisions are increasingly based on precise and measurable information, and the marketing data analyst has become an essential figure within digital marketing teams. Creativity and intuition are no longer enough: the most successful strategies are those built on the intelligent analysis of large volumes of data. It is precisely at this point that marketing and Big Data converge, two disciplines that, together, are redefining how b...
With this peak season approaching, OpenAI wants to do its part to help people find the products they need quickly and easily, and at the same time attract more users—because it's not all about Christmas charity. To this end, they've launched ChatGPT Shopping Research, an experience that researches, reviews sources, and leverages chat history to create a personalized shopping guide. This new feature has already begun rolling out on b...

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