And now let's speculate. This curious phenomenon could indicate that the AI Overview doesn't always satisfy search intent, forcing users to scroll and look for more detailed answers in results further down the page. In other words, we could conclude that, when faced with an automated response, those who want to know more or don't trust it are willing to scroll further down the results page to find the source that answers their question. On the other hand, considering that queries that are quickly answered by AI no longer generate clicks, lower positions, which sometimes offer more complex, long-tail answers or require deeper research, may attract certain types of users. Furthermore, if the same information is repeated in the AI Overview and in the first organic results, users may choose to click on lower-ranked sources to find a different perspective. That is, if Google pulls information for the AI Overview from a Wikipedia or Reddit page (clearly favored by Google in the last year) and then displays the Wikipedia or Reddit page in the first or second position, the user may feel like they've already consumed that source. Instead of clicking on the same result, they choose to scroll down to find a blog post or report that offers something different. A forum or Wikipedia result often serves as a starting point, but it doesn't always offer the in-depth analysis, proprietary statistics, or case studies that a specialized blog in position 7 or 8 might have. What this means for the future of SEO As you can see, it seems clear that the era of chasing only the top position is over. As we told you in May, other similar studies confirm that the CTR of web search results has plummeted since the advent of Google's autoresponders. So, what do we do? Google made it clear to us a few months ago: SEO for the new AI Overview and AI Mode environment requires reinforcing what we already knew about good practices for organic content. But today's SEO also demands a much deeper understanding of the SERP and constant adaptation. In other words, the priority can no longer be just "ranking high," but rather go beyond ranking and focus on more holistic metrics, such as overall SERP visibility and conversion. One idea might be to go beyond what Google already offers. Focus on areas where expertise (remember EEAT?), detailed analysis, or an original point of view are irreplaceable. In these niches, human input is still what audiences value most. To stand out against artificial intelligence, your content must offer authenticity and a genuine experience. Keep in mind that if a visitor comes to your page looking for a human touch and is met with impersonal and predictable text, their reaction will be negative.