CONTACT US
info@bidaiondo.com

Google proposes changes to the design of search results to avoid an EU antitrust penalty.

Google remains in the European Union's crosshairs for its monopolistic business model. On July 7 and 8, the company has a meeting in Brussels with several competitors and the European Commission itself to discuss the proposals the tech giant has submitted to avoid a potential antitrust fine. The accusations brought against Google are filed under the DMA (Digital Markets Act) and indicate that the company favors its own services, such as Google Shopping, Google Hotels, and Google Flights, in Search results. This harms its competitors, consumers, and disrupts market balance. The potential penalty Google would face if found to be in violation of the DMA could amount to up to 10% of its global annual revenue. What Google Proposes To reach an agreement with the Commission and avoid legal retaliation, Google submitted a proposal last week to modify the design of Search. However, this week it has just proposed an "Option B" that replaces the first, as reported by Reuters. Let's take it step by step. In its first proposal, Google was considering implementing a VSS (vertical search service) box at the top of search results that would be designed to link to specialized search engines, hotels, airlines, restaurants, and transportation services. Meanwhile, in what the tech giant has dubbed "Option B," it proposes that each time a VSS box is displayed, an additional box would also be inserted below it that includes free links to providers of these services. According to the document obtained by Reuters and explaining the new proposal, "Option B" "offers opportunities for providers without creating a box that could be characterized as a Google VSS." With the cards on the table, we can only wait for the European Commission to determine whether this measure is sufficient or not. Likewise, we also wonder if, if accepted as a solution, this new design of Search results would in any way impact the rest of the elements that comprise it. For its part, Google continues to fight back against the DMA. "We have made hundreds of changes to our products as part of our DMA compliance. While we strive to comply with the regulations, we remain deeply concerned about some of the real-world consequences of the DMA, which are resulting in worse products and online experiences for Europeans," a spokesperson for the technology company told Reuters.

Last news

base_url:
host: www.bidaiondo.com
REQUEST_URI: /news/google-proposes-changes-to-the-design-of-search-results-to-avoid-an-eu-antitrust-penalty
path: /news/google-will-incorporate-image-generation-into-its-ai-overviews
Google incorporará la generación de imágenes en sus AI Overviews
Esta semana se cumplen 25 años del nacimiento de Google Imágenes, la función que llevó el componente visual a la Búsqueda de Google gracias al aluvión de consultas de usuarios y usuarias que querían ve...
base_url:
host: www.bidaiondo.com
REQUEST_URI: /news/google-proposes-changes-to-the-design-of-search-results-to-avoid-an-eu-antitrust-penalty
path: /noticias/ya-puedes-cambiar-la-musica-de-tus-posts-y-carruseles-de-instagram
Ya puedes cambiar la música de tus posts y carruseles de Instagram
Adam Mosseri, director de Instagram, ha anunciado una novedad que va a alegrar el día a muchos de sus usuarios. A partir de ahora, la red social incorpora una nueva función que llevaba mucho tiempo esperándose: la posibilidad de...

online trading systems.

We show you the best way to market products and services online, through a professional service of installation, management and maintenance of your virtual store

We program to suit you

We help you achieve operational excellence in all your business processes, whether they are production, logistics, service or office processes. In addition, we assure you to maintain continuous improvement in your management.

Bidaiondo Articles

Low sales: how to detect the problem and get sales back on track

When sales decline, the first thing that usually appears is pressure. The team isn't meeting its quota, the numbers don't add up, and a sense of urgency begins to dominate the conversation. However, a sales slump doesn't always mean the team isn't trying hard enough. Often, the problem lies within the system. As Pipedrive explains in its analysis of solutions to low sales, these situations often reflect structural flaws: an unclea...

Ver más »

How to identify products in your catalog that are missing opportunities on Amazon

When a brand is already selling on Amazon, it's easy to fall into a trap: focusing only on the highest-selling products and neglecting the rest of the catalog. But often, growth doesn't come from launching new items, but from better reviewing those already listed. This is where you'll often find products with views but few sales; invisible listings; underutilized keywords; stock issues; or margins that just aren't adding up. Amazo...

Ver más »