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Google proposes changes to the design of search results to avoid an EU antitrust penalty.

Google remains in the European Union's crosshairs for its monopolistic business model. On July 7 and 8, the company has a meeting in Brussels with several competitors and the European Commission itself to discuss the proposals the tech giant has submitted to avoid a potential antitrust fine. The accusations brought against Google are filed under the DMA (Digital Markets Act) and indicate that the company favors its own services, such as Google Shopping, Google Hotels, and Google Flights, in Search results. This harms its competitors, consumers, and disrupts market balance. The potential penalty Google would face if found to be in violation of the DMA could amount to up to 10% of its global annual revenue. What Google Proposes To reach an agreement with the Commission and avoid legal retaliation, Google submitted a proposal last week to modify the design of Search. However, this week it has just proposed an "Option B" that replaces the first, as reported by Reuters. Let's take it step by step. In its first proposal, Google was considering implementing a VSS (vertical search service) box at the top of search results that would be designed to link to specialized search engines, hotels, airlines, restaurants, and transportation services. Meanwhile, in what the tech giant has dubbed "Option B," it proposes that each time a VSS box is displayed, an additional box would also be inserted below it that includes free links to providers of these services. According to the document obtained by Reuters and explaining the new proposal, "Option B" "offers opportunities for providers without creating a box that could be characterized as a Google VSS." With the cards on the table, we can only wait for the European Commission to determine whether this measure is sufficient or not. Likewise, we also wonder if, if accepted as a solution, this new design of Search results would in any way impact the rest of the elements that comprise it. For its part, Google continues to fight back against the DMA. "We have made hundreds of changes to our products as part of our DMA compliance. While we strive to comply with the regulations, we remain deeply concerned about some of the real-world consequences of the DMA, which are resulting in worse products and online experiences for Europeans," a spokesperson for the technology company told Reuters.

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