CONTACT US
info@bidaiondo.com
Google remains in the European Union's crosshairs for its monopolistic business model. On July 7 and 8, the company has a meeting in Brussels with several competitors and the European Commission itself to discuss the proposals the tech giant has submitted to avoid a potential antitrust fine. The accusations brought against Google are filed under the DMA (Digital Markets Act) and indicate that the company favors its own services, such as Google Shopping, Google Hotels, and Google Flights, in Search results. This harms its competitors, consumers, and disrupts market balance. The potential penalty Google would face if found to be in violation of the DMA could amount to up to 10% of its global annual revenue. What Google Proposes To reach an agreement with the Commission and avoid legal retaliation, Google submitted a proposal last week to modify the design of Search. However, this week it has just proposed an "Option B" that replaces the first, as reported by Reuters. Let's take it step by step. In its first proposal, Google was considering implementing a VSS (vertical search service) box at the top of search results that would be designed to link to specialized search engines, hotels, airlines, restaurants, and transportation services. Meanwhile, in what the tech giant has dubbed "Option B," it proposes that each time a VSS box is displayed, an additional box would also be inserted below it that includes free links to providers of these services. According to the document obtained by Reuters and explaining the new proposal, "Option B" "offers opportunities for providers without creating a box that could be characterized as a Google VSS." With the cards on the table, we can only wait for the European Commission to determine whether this measure is sufficient or not. Likewise, we also wonder if, if accepted as a solution, this new design of Search results would in any way impact the rest of the elements that comprise it. For its part, Google continues to fight back against the DMA. "We have made hundreds of changes to our products as part of our DMA compliance. While we strive to comply with the regulations, we remain deeply concerned about some of the real-world consequences of the DMA, which are resulting in worse products and online experiences for Europeans," a spokesperson for the technology company told Reuters.
Social commerce is the future of online shopping. Today, shoppers can explore, interact, and purchase products directly from their favorite platforms. They no longer need to be redirected to external websites. This barrier-free shopping experience creates more opportunities for brands to connect with their customers. It's especially useful for small businesses and personal brands. Selling through social media combines the power of storytellin...
Digital marketing is constantly evolving, and being a marketing leader today requires a set of key skills. Trends change rapidly, and a leader must be able to adapt, innovate, and make strategic decisions to guide their team to success. Training programs such as ESIC's Master in Marketing Management (MMM) help professionals develop these essential skills, preparing them to face the challenges of the digital environment. Below, we explain the...
BIDAIONDO SL, as the party responsible for the website www.bidaiondo.com, uses its own operating cookies and those of third parties of an analytical nature to allow the use of the website, analyze our services and show you information related to your preferences based on a profile drawn up from of your browsing habits (for example: pages visited). Please bear in mind that, if you do not activate some types of cookies, such as operational and analytical cookies, your experience of using this website may be affected. You can obtain more information and configure your preferences in the CONFIGURE option that appears below, you can reject cookies in the REJECT AND CLOSE option or accept all cookies and continue browsing in the ACCEPT AND CLOSE option.
Data privacy seems important to you, and it is to us too. We store cookie data for 13 months. If you want to know more, you can visit our pages Privacy Policy y Cookies policy. Do you know what cookies are? Cookies are files that are used by virtually all websites. When browsing our page, they are installed in your browser or device to ensure that the website works correctly and store information about your visit. The data provided by cookies treat the user anonymously and in no case do they store personal information.
The data collected by the cookies we use are:
- Addresses IP
- References of visited pages
- References of downloaded files