CONTACT US
info@bidaiondo.com

Google proposes changes to the design of search results to avoid an EU antitrust penalty.

Google remains in the European Union's crosshairs for its monopolistic business model. On July 7 and 8, the company has a meeting in Brussels with several competitors and the European Commission itself to discuss the proposals the tech giant has submitted to avoid a potential antitrust fine. The accusations brought against Google are filed under the DMA (Digital Markets Act) and indicate that the company favors its own services, such as Google Shopping, Google Hotels, and Google Flights, in Search results. This harms its competitors, consumers, and disrupts market balance. The potential penalty Google would face if found to be in violation of the DMA could amount to up to 10% of its global annual revenue. What Google Proposes To reach an agreement with the Commission and avoid legal retaliation, Google submitted a proposal last week to modify the design of Search. However, this week it has just proposed an "Option B" that replaces the first, as reported by Reuters. Let's take it step by step. In its first proposal, Google was considering implementing a VSS (vertical search service) box at the top of search results that would be designed to link to specialized search engines, hotels, airlines, restaurants, and transportation services. Meanwhile, in what the tech giant has dubbed "Option B," it proposes that each time a VSS box is displayed, an additional box would also be inserted below it that includes free links to providers of these services. According to the document obtained by Reuters and explaining the new proposal, "Option B" "offers opportunities for providers without creating a box that could be characterized as a Google VSS." With the cards on the table, we can only wait for the European Commission to determine whether this measure is sufficient or not. Likewise, we also wonder if, if accepted as a solution, this new design of Search results would in any way impact the rest of the elements that comprise it. For its part, Google continues to fight back against the DMA. "We have made hundreds of changes to our products as part of our DMA compliance. While we strive to comply with the regulations, we remain deeply concerned about some of the real-world consequences of the DMA, which are resulting in worse products and online experiences for Europeans," a spokesperson for the technology company told Reuters.

Last news

base_url:
host: www.bidaiondo.com
REQUEST_URI: /news/google-proposes-changes-to-the-design-of-search-results-to-avoid-an-eu-antitrust-penalty
path: /news/shein-and-france-at-war-the-government-wants-to-suspend-the-platform-indefinitely
Shein y Francia en pie de guerra: el Gobierno quiere suspender la plataforma por tiempo indeterminado.
Existe una gran paradoja en Francia: la plataforma de moda china Shein tiene 25 millones de usuarios activos en el país (aproximadamente el 36% de la población total de Francia), siendo este uno de los principales mercados en Europa jun...
base_url:
host: www.bidaiondo.com
REQUEST_URI: /news/google-proposes-changes-to-the-design-of-search-results-to-avoid-an-eu-antitrust-penalty
path: /noticias/bizum-se-alia-con-minimalism-para-lanzar-la-bizumeria-una-inesperada-tienda-online-de-prendas-de-edicion-limitada
Bizum se alía con Minimalism para lanzar La Bizumería, una inesperada tienda online de prendas de edición limitada.
Vale, sabemos que Bizum lo ha hecho suficientemente bien en los últimos años como para consolidarse como una de las formas de pago preferidas por los españoles y convertir a su propia marca en parte de nuestro lenguaje cotidiano...

online trading systems.

We show you the best way to market products and services online, through a professional service of installation, management and maintenance of your virtual store

We program to suit you

We help you achieve operational excellence in all your business processes, whether they are production, logistics, service or office processes. In addition, we assure you to maintain continuous improvement in your management.

Bidaiondo Articles

5 tips from Instagram's CEO to increase your reach… on Instagram.

Instagram CEO Adam Mosseri has shared a series of recommendations to improve content performance on the platform and capture users' attention from the very first seconds. Here's a summary of the 5 key tips that can help you boost the reach of your posts and Reels. Who better than him to advise you? Tips to Increase Your Reach on Instagram 1. Grab Attention in the First 3 Seconds Mosseri emphasizes that the first few seconds of a video are...

Ver más »

How to increase revenue and customer loyalty with a referral platform.

Today, brands that cultivate strong, lasting relationships with their customers are the ones that truly succeed. But beyond simply selling products, the real challenge lies in transforming those customers into brand ambassadors. Referral platforms are a powerful tool for this, facilitating the creation of an efficient and scalable referral program. Through referrals, satisfied customers can recommend your brand to friends, family, and colleagues,...

Ver más »