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La inversión publicitaria a escala global ha cogido carrerilla en la recta final del año y finiquitará finalmente 2024 con un crecimiento del 6,8% hasta alcanzar los 772.400 millo...
El SEO (Search Engine Optimization) es una de las estrategias más fundamentales en marketing digital. Se refiere al conjunto de técnicas y prácticas orientadas a mejorar la visibi...
Meta ha anunciado una importante rebaja en el precio de las suscripciones para utilizar Facebook e Instagram sin anuncios en Europa. Hasta ahora, los usuarios debían pagar 9,99 € al mes si...
La función Shielded Mail permitirá crear alias de correo electrónico, de un solo uso o de uso limitado, para evitar la publicidad no deseada. El spam está cada día...
La «baraka» siguió firmemente apostada a la vera de Alphabet, la matriz de Google y YouTube, durante el tercer trimestre del año. Como en los dos trimestres precedentes, el g...
La agencia de influencer marketing Keeper Experience, parte de Apple Tree, organizó un evento que reunió a destacados profesionales del sector beauty para explorar las claves del influen...
At a time when all our data is stored in our pockets, concentrated on our mobile devices, it's no surprise that the possibility of digital payments has gained momentum to the point where they've begun to overtake physical cash. Online payments are here to stay, and Bizum is presented as the convenient, fast, and secure solution for making them with a single click. But how did it become so important? What is Bizum? Bizum is an instant mobi...
In digital commerce, every customer interaction is a unique opportunity to strengthen relationships, build loyalty, and differentiate yourself from the competition. The checkout phase, traditionally viewed as a simple final purchase process, can become a strategic factor for enhancing the user experience, optimizing conversions, and encouraging repeat business. An efficient checkout process not only impacts customer satisfaction but also key KPIs...
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