Instagram has introduced a new set of features for Edits, its native video editing suite integrated directly into the app. This tool was designed to allow users to seamlessly edit their Reels and videos without needing third-party applications. Now, the platform is strategically focusing on audio, recognizing that flawless sound is crucial to the success of any viral video. The new features aim to give content creators much more professional control through three key characteristics: - Save and Import Audio: A feature that allows users to bring their own audio into the app. They can extract audio from any video in their gallery or import external files, saving them with a custom name in the library for easy use in future projects. - Loudness Match: An intelligent tool that automatically balances volume levels between different video clips and voiceovers. The idea is to ensure all content sounds consistent, preventing annoying audio skips. -200 New Sound Effects: The internal sound library has also expanded, adding a wide variety of immersive effects, including new realistic keyboard sounds. As we mentioned, this is the fourth time this year that Instagram has announced significant updates to Edits, a tool it considers crucial to its strategy. In its most recent update, in April, it added text-related features, such as the ability to quickly update transcriptions or highlight specific words within the text. It also included advanced video controls, with various wheel and curve sliders to adjust parameters like shadows and halftones. With this rollout, Instagram aims to enhance the sound quality of its formats to compete effectively in the current market, where competition with user-generated content from TikTok is becoming increasingly fierce.