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Noticias
Cómo triunfar en el marketing en 2025 con IA, omnicanalidad y propósito
El marketing es un mundo que no se detiene, y el 2025 promete traer tanto desafíos como oportunidades emocionantes. Con consumidores cada vez más exigentes y tecnologías avanzando...
MKD: MarketingDirecto.com entra en su nueva era con un rebranding
A lo largo de sus 25 años, MarketingDirecto.com no solo se ha consolidado como el medio líder del marketing y la publicidad, sino también como el más vivo. Rapidez, cercan&...
CES 2025: la revolución de la IA y las últimas tecnologías se apoderan de Las Vegas
El CES 2025, el megaevento de tecnología de consumo organizado por la Consumer Technology Association, abrirá el telón de su nueva edición en Las Vegas del 7 al 10 de enero...
Meta sigue los pasos de X y dice adiós a la verificación de datos: ¿qué supone este cambio?
Meta, la empresa detrás de plataformas como Instagram, Facebook y WhatsApp, ha anunciado que abandonará su modelo de moderación de contenido, y en cambio se adoptará un sis...
Bluesky, némesis de X (antes Twitter), rebasa la barrera de los 25 millones de usuarios
Desde que Donald Trump se impusiera en las urnas el pasado mes de noviembre en las urnas allende los mares, muchos usuarios de X, que a través de su dueño Elon Musk habría jugado...
Datos unificados e IA: las tendencias en marketing digital para 2025
La inteligencia artificial (IA) y el machine learning están transformando la manera en que operan las empresas. Sin embargo, el verdadero potencial de estas tecnologías sólo puede...
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Bidaiondo Articles
What is Bizum: How the Spanish banking online payment solution works
At a time when all our data is stored in our pockets, concentrated on our mobile devices, it's no surprise that the possibility of digital payments has gained momentum to the point where they've begun to overtake physical cash. Online payments are here to stay, and Bizum is presented as the convenient, fast, and secure solution for making them with a single click. But how did it become so important? What is Bizum? Bizum is an instant mobi...
From payment to loyalty: how to turn every transaction into a competitive advantage
In digital commerce, every customer interaction is a unique opportunity to strengthen relationships, build loyalty, and differentiate yourself from the competition. The checkout phase, traditionally viewed as a simple final purchase process, can become a strategic factor for enhancing the user experience, optimizing conversions, and encouraging repeat business. An efficient checkout process not only impacts customer satisfaction but also key KPIs...
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