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Noticias
La Generación Z elige YouTube por encima de TikTok: ¿cuál es su estrategia publicitaria?
La clave, según los expertos, está en la autenticidad y en adaptarse al contenido y a la plataforma específica: los anunciantes deben aprender a conocer a fondo a su audiencia, di...
La actualización Core de Agosto 2024: ¿qué implica para el SEO?
Core Update es el nombre que recibe la actualización que, como es costumbre, afecta a toda la industria de profesionales del SEO. Por supuesto, también tiene implicaciones en todos los n...
TikTok destrona a YouTube: las marcas le coronan rey del vídeo en las redes sociales
Durante muchos años YouTube fue de manera absolutamente incontestable la primera opción de las marcas a la hora de implementar sus estrategias de vídeo. Y aquellas marcas que quer...
Meta, Amazon y Alphabet, rumbo a controlar el 50% del mercado publicitario global
En un mundo cada vez más dominado por lo digital, el mercado publicitario global se encuentra en plena expansión, empujado por el poder de tres gigantes que parecen insaciables: Meta, Am...
Amazon mejora un 20% su facturación publicitaria pero no alcanza lo esperado por el mercado
Durante el segundo trimestre del año, Amazon totalizó más de 12.700 millones de dólares en publicidad, un 20% más que el año pasado pero menos de los 13.000 m...
La demanda de Estados Unidos contra TikTok: desafíos para el marketing digital
La reciente demanda del Departamento de Justicia de Estados Unidos contra TikTok por supuestas violaciones a la privacidad de los niños menores de 13 años pone de manifiesto la urgencia...
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Meta amplía los anuncios en Threads a nivel global
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Bidaiondo Articles
What is Bizum: How the Spanish banking online payment solution works
At a time when all our data is stored in our pockets, concentrated on our mobile devices, it's no surprise that the possibility of digital payments has gained momentum to the point where they've begun to overtake physical cash. Online payments are here to stay, and Bizum is presented as the convenient, fast, and secure solution for making them with a single click. But how did it become so important? What is Bizum? Bizum is an instant mobi...
From payment to loyalty: how to turn every transaction into a competitive advantage
In digital commerce, every customer interaction is a unique opportunity to strengthen relationships, build loyalty, and differentiate yourself from the competition. The checkout phase, traditionally viewed as a simple final purchase process, can become a strategic factor for enhancing the user experience, optimizing conversions, and encouraging repeat business. An efficient checkout process not only impacts customer satisfaction but also key KPIs...
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