Those who know us know that we love to innovate, that we have a restless and curious spirit driven by the desire to bring our community the best current content in the digital ecosystem. We also love bringing together industry professionals to do just that. That's why we've decided to create a new event, Ecommerce Moment: a gathering organized by Marketing4eCommerce and powered by our friends at Mastercard and Getnet. The first event of the year, and I can tell you right now it won't be the last, will take place next Thursday, March 12th, from 9:30 a.m. to 3:00 p.m. at the Reial Cercle Artístic in Barcelona. During the morning, we'll analyze what's changing in the digital world, how it's impacting businesses, and what actions are worth taking to strengthen your business and give it a competitive edge. Furthermore, as is tradition at our events, attendees will have several opportunities to build strong professional relationships and expand their network. In short, this will be a practical and authentic experience that will leave a lasting impression. How to Attend Ecommerce Moment Barcelona This exclusive event for digital and offline professionals is completely free, so all you have to do is fill out the registration form on our landing page. Remember that invitations are individual and non-transferable. Please note that the deadline to request invitations is Tuesday, March 10th at 12:00 PM, but they are very likely to be snapped up before the deadline; so don't leave it until the last minute! Ecommerce Moment Barcelona Schedule The Reial Cercle Artístic will open its doors at 9:30 AM to welcome attendees, who can enjoy the first coffee storm of the day until 10:00 AM after checking in. The event will then officially begin with a welcome address. 10:15 a.m. – 10:45 a.m.: Market Insights and Data: Consumer Trends for 2026 Ramon Montanera, Data Strategy Director at Elogia, will present the key aspects of the Spanish buyer profile, delving into how they consume and how they pay. A must-attend event if you want to better understand your audience in this market. 10:45 a.m. – 11:30 a.m.: How to Sell Experiences Online, Not Just Products The second session of the day will be a roundtable discussion in which several leading professionals will debate the most effective techniques for selling experiences online. For now, I can only reveal one of the participants: Carla Tarrés, founder of Hanaley. 11:30 a.m. – 12:00 p.m.: Coffee Storm The perfect time to recharge and take advantage of quality networking opportunities. 12:00 PM – 12:45 PM: Retail Media: How to Maximize Revenue with the Same Audience We'll resume the day with a roundtable discussion featuring Pere Guardiola, Ecommerce Manager at La Sirena, and Nacho Fernández, Head of Ecommerce & Performance at Tropicfeel. 12:45 PM – 1:15 PM: Closing Conference We'll end the event on a high note with Mireia Trepat, co-founder and former CEO of Freshly Cosmetics, who will share all the secrets behind the founding of Freshly, its challenges, difficulties, and, of course, the successes that led this brand to become a success story in its sector. 1:15 PM – 1:30 PM: Conclusions and Closing Remarks We'll summarize the main takeaways of the event in a brief final recap before concluding a day full of learning. 1:30 PM – 3:00 PM: Cocktail Storm This will be the last opportunity of the day to forge new, high-quality professional connections. Don't miss it!