ChatGPT has finally launched advertising on its platform. Relatively quietly (considering the importance of this development for the future of its business), Sam Altman's company has already rolled out ads on ChatGPT, although for now they will be limited to the United States. This test launch is intended for adult users logged into the Free and Go plans. For the time being, the Plus, Pro, Business, Enterprise, and Education plans will not see ads, which the company assures will not influence the responses ChatGPT provides. As a new feature, the company explained that even users on the free plan can disable ads "in exchange for fewer free daily messages." In a statement, OpenAI was quick to assure users that their conversations with ChatGPT will remain private from advertisers. Furthermore, the company explained that the goal of this measure is "to allow broader access to ChatGPT's most powerful features through ads, while preserving the trust users place in ChatGPT for important and personal tasks. We started with a test to learn, listen, and ensure the experience is right." Advertisers do not have access to users' chats, chat history, memories, or personal data. They only receive aggregated information about the performance of their ads, such as the number of views or clicks. Looking ahead, the company states that the advertising program "will evolve to support additional formats, objectives, and buying models, creating new ways for businesses to engage with consumers on ChatGPT." Ad Manager for Users… The announcement has given us a first look at how users will be able to control their ads. From a dashboard, they can dismiss ads, share feedback, understand how and why a particular ad is being shown to them, delete their ad data with a single tap, and manage ad personalization at any time. As you can see, users will be able to recall the most recent ads they've viewed or interacted with on the platform through their history, and delete all related information (history and interests) without affecting their chats. As experts who have had access to the tool have indicated, ad personalization is optional. If disabled, users will see ads based on the current chat (contextual), but less relevant. If enabled, the aforementioned history and interests will be used. …and for brands? ChatGPT's new ad program has generated considerable buzz, leading to a higher-than-usual level of leaks. Among the details revealed is that the pricing model will be CPM (cost per mille) and that the cost will be around $60. What hasn't been leaked yet is the design of the future ad manager, which will allow brands that begin advertising on ChatGPT to manage their presence on the platform. So far, we know that in the first phase, advertising will be managed externally, through direct contact between brands and the OpenAI team, and that the companies participating in this testing phase have committed to investments of nearly one million dollars.