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Spotify lanza ‘Creative Lab’ para desarrollar anuncios personalizados para marcas
Spotify ha presentado su primera agencia creativa interna, Creative Lab, en un intento por atraer a más anunciantes a su plataforma. Además, según ha anunciado la compañ&ia...
Amazon invierte 230M de dólares en startups de IA generativa
Amazon, ha anunciado hoy el compromiso de invertir 230 millones de dólares (214,87 millones de euros) para acelerar la creación de aplicaciones de IA generativa en startups de todo el mu...
Meta sopesa pagar a medios por usar su contenido para entrenar sus procesos de IA
La compleja relación entre Meta y la industria de los medios puede dar próximamente otro giro inesperado. Según fuentes consultadas por Business Insider, el gigante de la web s...
PayPal está fraguando una red publicitaria que se nutrirá de los datos de sus millones de clientes
Los datos de los millones de clientes de PayPal son suculento botín que la célebre plataforma de pagos en línea está dispuesta a aprovechar hasta la última gota en u...
Amazon pone cifras ante los anunciantes sobre “el mayor servicio premium de streaming con publicidad del mundo”
El debut de Amazon en Upfronts, las tradicionales sesiones de presentación de contenidos a anunciantes en Nueva York para atraer sus presupuestos para televisión, dejó claras sus...
En seis años Facebook ha pasado del 30% al 7% en el peso de tráfico no directo a medios
La retirada progresiva e imparable de Meta de las noticias tiene nuevas cifras de contexto, servida por Chartbeat a PressGazette. La compañía de analítica en tiempo real muestr...
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WhatsApp lanza su app nativa para iPad (no, aún no tenía): ¿Instagram para cuando?
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Bidaiondo Articles
The eRetail Congress 2025 marks the path for eCommerce toward a more integrated, personalized, and efficient experience.
The 4th edition of the eRetail Congress brought together professionals and leaders from the retail and eCommerce sectors to analyze the challenges posed by an increasingly complex and omnichannel environment. This year's focus was on the convergence of technology, data, and customer experience, with the common goal of building more competitive, sustainable, and digitally adapted business models. Among the event's main conclusions were the...
How to do SEO on TikTok with Creator Search Insights
TikTok is changing the rules of the game this year. Since the launch of TikTok Shop, we've seen how it's becoming a much more comprehensive app. So much so that it's increased the revenue of Bytedance, its parent company, by 29%, which is no small feat. We're going to teach you how to do SEO on TikTok to boost your reach, and we're also going to show you how the platform's native tool works: Creator Search Insights, which...
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