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Meta, acusada de manipular las métricas publicitarias de sus Shops Ads.
Samujjal Purkayastha, exempleado de Meta, ha presentado una denuncia contra la tecnológica ante un tribunal de Reino Unido acusándola de haber manipulado las métricas publicitaria...
TikTok permitirá enviar notas de voz, imágenes y vídeos en sus mensajes directos.
TikTok está actualizando la experiencia de usuarios dentro de sus mensajes directos o DMs a fin de potencial el componente social de su plataforma. Para ello, en las próximas semanas com...
TikTok limita a cinco el número de hashtags por publicación
Hubo una época en la que los hashtags se alzaban como una herramienta clave para posicionarte en redes sociales, sin embargo todo cambia y estas almohadillas han perdido gran parte de su poder....
Consecuencias de que Amazon abandonase Google Shopping
El pasado 23 de julio, el mundo de la publicidad en buscadores se despertó con la sorprendente decisión de Amazon de abandonar Google Shopping. Un movimiento inesperado y millonario, que...
Ikea amplía su presencia en China con una tienda oficial en JD.com
Ikea ha decidido apostar por el mercado chino cooperando con JD.com, una de las gigantes tecnológicas del país asiático. Esta alianza consiste en abrir una tienda exclusiva dentro...
Coca-Cola: "La clave para ser relevante es tener un propósito firme y sólido"
Desde su experiencia, ¿cuáles son las claves para que una marca llegue a los cien años en el contexto actual? Creo que la clave para que la gente te siga escogiendo, siga conec...
Last news
Qué métricas deberías mirar cada semana si vendes en Amazon
Amazon celebra 15 años en España y cuela un patrón oscuro en su fiesta
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Bidaiondo Articles
You can now use ChatGPT's Ads Manager in Spain
ChatGPT's highly anticipated Ads Manager is now available in Spain in beta, as it is in the rest of the EU and selected markets in the Middle East, India, and North Africa. This means OpenAI has quickly addressed one of the main shortcomings of its advertising ecosystem in Spain, where it launched its GPT Ads platform on August 24th. Until now, Spanish advertisers were limited to managing their campaigns through OpenAI's Advertising Solut...
Lidl leads the ranking of most downloaded shopping apps. Temu and Shein fail to climb in the top 10.
In the previous chapter, we left you with a cliffhanger worthy of a top-tier series: the apps of the main Chinese marketplaces were experiencing a significant drop in downloads in Spain and the rest of the EU. We linked this to the implementation of the new €3 fee for low-value shipments and the impact it would have on their business. Now, we have even more data pointing in that direction, but it's time to see if Temu, Shein, or AliExpre...
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