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Noticias
Amazon pone cifras ante los anunciantes sobre “el mayor servicio premium de streaming con publicidad del mundo”
El debut de Amazon en Upfronts, las tradicionales sesiones de presentación de contenidos a anunciantes en Nueva York para atraer sus presupuestos para televisión, dejó claras sus...
En seis años Facebook ha pasado del 30% al 7% en el peso de tráfico no directo a medios
La retirada progresiva e imparable de Meta de las noticias tiene nuevas cifras de contexto, servida por Chartbeat a PressGazette. La compañía de analítica en tiempo real muestr...
Todo sobre la Ley de influencers: ¿un "parche temporal" o una medida duradera?
El gobierno de España aprobó la Ley de Influencers con el objetivo de regular la actividad de los creadores de contenido en redes sociales y proteger a los consumidores de publicidad enc...
Apple ya pronuncia 'Inteligencia Artificial'. Asoma como una estrategia post-iPhone que llegará con socios
La WWDC de 2023, el evento de Apple para sus desarrolladores en el que reveló las Vision Pro, dejó una curiosidad: la empresa no pronunció ni una vez 'Inteligencia Artificial&...
Amazon adapta la teletienda a la era del streaming con un nuevo canal de "live shopping"
Amazon tiene la vitola de líder en el mercado del e-commerce, pero sabe que titanes venidos de China como Temu y Shein vienen pisando fuerte y harán todo lo posible y lo imposible para h...
Instagram ofrece bots conversacionales potenciados con IA a grandes influencers
Un programa en pruebas de Meta denominado Creator A.I. aspira a resolver el mayor problema inherente a tener una gran comunidad de seguidores, que es el de atenderla sin que eso suponga demasiado tiem...
Last news
Ikea amplía su presencia en China con una tienda oficial en JD.com
Coca-Cola: "La clave para ser relevante es tener un propósito firme y sólido"
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Bidaiondo Articles
The SEO throne is shaky: This study reveals why ranking #1 organically no longer guarantees success.
For years, the obsession of every SEO professional has been one and only one: reaching the top 3, and if possible, the coveted first position on Google. The premise was simple: greater visibility means more clicks and, logically, more organic traffic. But a recent study by GrowthSRC has just confirmed the worst fears of many industry professionals, demonstrating that this paradigm… has changed forever. The New Kings of the SERPs: AI Overvi...
How to leverage QR code PDFs to transform your online experience
As a digital marketer, I've seen how simple technologies can have a huge impact on customer engagement. Today I want to share with you a very practical strategy: combining PDFs and QR codes to improve digital content distribution. We'll explore real-world uses, benefits, and tips to get the most out of it. 1. Why use a PDF with a QR code? A PDF with a QR code is basically a digital document linked from a QR code. You insert it into your p...
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