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Noticias
Meta, acusada de manipular las métricas publicitarias de sus Shops Ads.
Samujjal Purkayastha, exempleado de Meta, ha presentado una denuncia contra la tecnológica ante un tribunal de Reino Unido acusándola de haber manipulado las métricas publicitaria...
TikTok permitirá enviar notas de voz, imágenes y vídeos en sus mensajes directos.
TikTok está actualizando la experiencia de usuarios dentro de sus mensajes directos o DMs a fin de potencial el componente social de su plataforma. Para ello, en las próximas semanas com...
TikTok limita a cinco el número de hashtags por publicación
Hubo una época en la que los hashtags se alzaban como una herramienta clave para posicionarte en redes sociales, sin embargo todo cambia y estas almohadillas han perdido gran parte de su poder....
Consecuencias de que Amazon abandonase Google Shopping
El pasado 23 de julio, el mundo de la publicidad en buscadores se despertó con la sorprendente decisión de Amazon de abandonar Google Shopping. Un movimiento inesperado y millonario, que...
Ikea amplía su presencia en China con una tienda oficial en JD.com
Ikea ha decidido apostar por el mercado chino cooperando con JD.com, una de las gigantes tecnológicas del país asiático. Esta alianza consiste en abrir una tienda exclusiva dentro...
Coca-Cola: "La clave para ser relevante es tener un propósito firme y sólido"
Desde su experiencia, ¿cuáles son las claves para que una marca llegue a los cien años en el contexto actual? Creo que la clave para que la gente te siga escogiendo, siga conec...
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Bidaiondo Articles
What's new on YouTube for editors and content creators
If you edit videos for YouTube, you'll definitely be interested in the latest announcement from Made on YouTube. The platform has unveiled a series of new features designed to simplify the technical workflow so creators can focus on telling great stories. They've also introduced features to improve monetization and brand relationships, such as those we discussed in this article about Ask YouTube and Shopping. According to their Trends and...
TikTok drives the era of ‘Agentic Commerce’: new AI solutions for advertisers
TikTok continues to accelerate its commitment to artificial intelligence and e-commerce. During Advertising Week New York 2026, the entertainment platform unveiled a comprehensive suite of AI-powered solutions designed to cover every stage of the marketing funnel, from discovery to direct conversion. According to a Public First study, companies that advertised on TikTok last year generated €31 billion in economic value in the EU. Furthermore...
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