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Noticias
Spotify lanza ‘Creative Lab’ para desarrollar anuncios personalizados para marcas
Spotify ha presentado su primera agencia creativa interna, Creative Lab, en un intento por atraer a más anunciantes a su plataforma. Además, según ha anunciado la compañ&ia...
Amazon invierte 230M de dólares en startups de IA generativa
Amazon, ha anunciado hoy el compromiso de invertir 230 millones de dólares (214,87 millones de euros) para acelerar la creación de aplicaciones de IA generativa en startups de todo el mu...
Meta sopesa pagar a medios por usar su contenido para entrenar sus procesos de IA
La compleja relación entre Meta y la industria de los medios puede dar próximamente otro giro inesperado. Según fuentes consultadas por Business Insider, el gigante de la web s...
PayPal está fraguando una red publicitaria que se nutrirá de los datos de sus millones de clientes
Los datos de los millones de clientes de PayPal son suculento botín que la célebre plataforma de pagos en línea está dispuesta a aprovechar hasta la última gota en u...
Amazon pone cifras ante los anunciantes sobre “el mayor servicio premium de streaming con publicidad del mundo”
El debut de Amazon en Upfronts, las tradicionales sesiones de presentación de contenidos a anunciantes en Nueva York para atraer sus presupuestos para televisión, dejó claras sus...
En seis años Facebook ha pasado del 30% al 7% en el peso de tráfico no directo a medios
La retirada progresiva e imparable de Meta de las noticias tiene nuevas cifras de contexto, servida por Chartbeat a PressGazette. La compañía de analítica en tiempo real muestr...
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Google no eliminará las cookies de terceros
Meta amplía los anuncios en Threads a nivel global
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Bidaiondo Articles
What is Bizum: How the Spanish banking online payment solution works
At a time when all our data is stored in our pockets, concentrated on our mobile devices, it's no surprise that the possibility of digital payments has gained momentum to the point where they've begun to overtake physical cash. Online payments are here to stay, and Bizum is presented as the convenient, fast, and secure solution for making them with a single click. But how did it become so important? What is Bizum? Bizum is an instant mobi...
From payment to loyalty: how to turn every transaction into a competitive advantage
In digital commerce, every customer interaction is a unique opportunity to strengthen relationships, build loyalty, and differentiate yourself from the competition. The checkout phase, traditionally viewed as a simple final purchase process, can become a strategic factor for enhancing the user experience, optimizing conversions, and encouraging repeat business. An efficient checkout process not only impacts customer satisfaction but also key KPIs...
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