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La inversión publicitaria a escala global ha cogido carrerilla en la recta final del año y finiquitará finalmente 2024 con un crecimiento del 6,8% hasta alcanzar los 772.400 millo...
El SEO (Search Engine Optimization) es una de las estrategias más fundamentales en marketing digital. Se refiere al conjunto de técnicas y prácticas orientadas a mejorar la visibi...
Meta ha anunciado una importante rebaja en el precio de las suscripciones para utilizar Facebook e Instagram sin anuncios en Europa. Hasta ahora, los usuarios debían pagar 9,99 € al mes si...
La función Shielded Mail permitirá crear alias de correo electrónico, de un solo uso o de uso limitado, para evitar la publicidad no deseada. El spam está cada día...
La «baraka» siguió firmemente apostada a la vera de Alphabet, la matriz de Google y YouTube, durante el tercer trimestre del año. Como en los dos trimestres precedentes, el g...
La agencia de influencer marketing Keeper Experience, parte de Apple Tree, organizó un evento que reunió a destacados profesionales del sector beauty para explorar las claves del influen...
Amazon has unveiled a whole host of innovations in London regarding how it applies robotics to its logistics operations. The company aims to bring the latest innovations in fields like AI to this area, allowing it to accelerate and improve the profitability of operations related to receiving, sorting, and handling packages within its facilities. These new robots are part of a company plan to invest more than €10 billion in European distribut...
LinkedIn is all the rage. In the age of AI, the quintessential professional social network is increasingly becoming a go-to channel for brands to reach their potential customers. It's no wonder, given that it's currently the undisputed queen of social media engagement. In this context, a recent study by Semrush has confirmed what many suspected, but no one had measured with such precision: LinkedIn not only engages humans, but has also be...

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