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La Generación Z elige YouTube por encima de TikTok: ¿cuál es su estrategia publicitaria?
La clave, según los expertos, está en la autenticidad y en adaptarse al contenido y a la plataforma específica: los anunciantes deben aprender a conocer a fondo a su audiencia, di...
La actualización Core de Agosto 2024: ¿qué implica para el SEO?
Core Update es el nombre que recibe la actualización que, como es costumbre, afecta a toda la industria de profesionales del SEO. Por supuesto, también tiene implicaciones en todos los n...
TikTok destrona a YouTube: las marcas le coronan rey del vídeo en las redes sociales
Durante muchos años YouTube fue de manera absolutamente incontestable la primera opción de las marcas a la hora de implementar sus estrategias de vídeo. Y aquellas marcas que quer...
Meta, Amazon y Alphabet, rumbo a controlar el 50% del mercado publicitario global
En un mundo cada vez más dominado por lo digital, el mercado publicitario global se encuentra en plena expansión, empujado por el poder de tres gigantes que parecen insaciables: Meta, Am...
Amazon mejora un 20% su facturación publicitaria pero no alcanza lo esperado por el mercado
Durante el segundo trimestre del año, Amazon totalizó más de 12.700 millones de dólares en publicidad, un 20% más que el año pasado pero menos de los 13.000 m...
La demanda de Estados Unidos contra TikTok: desafíos para el marketing digital
La reciente demanda del Departamento de Justicia de Estados Unidos contra TikTok por supuestas violaciones a la privacidad de los niños menores de 13 años pone de manifiesto la urgencia...
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Google incorporará la generación de imágenes en sus AI Overviews
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Bidaiondo Articles
Low sales: how to detect the problem and get sales back on track
When sales decline, the first thing that usually appears is pressure. The team isn't meeting its quota, the numbers don't add up, and a sense of urgency begins to dominate the conversation. However, a sales slump doesn't always mean the team isn't trying hard enough. Often, the problem lies within the system. As Pipedrive explains in its analysis of solutions to low sales, these situations often reflect structural flaws: an unclea...
How to identify products in your catalog that are missing opportunities on Amazon
When a brand is already selling on Amazon, it's easy to fall into a trap: focusing only on the highest-selling products and neglecting the rest of the catalog. But often, growth doesn't come from launching new items, but from better reviewing those already listed. This is where you'll often find products with views but few sales; invisible listings; underutilized keywords; stock issues; or margins that just aren't adding up. Amazo...
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