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Noticias
Spotify lanza ‘Creative Lab’ para desarrollar anuncios personalizados para marcas
Spotify ha presentado su primera agencia creativa interna, Creative Lab, en un intento por atraer a más anunciantes a su plataforma. Además, según ha anunciado la compañ&ia...
Amazon invierte 230M de dólares en startups de IA generativa
Amazon, ha anunciado hoy el compromiso de invertir 230 millones de dólares (214,87 millones de euros) para acelerar la creación de aplicaciones de IA generativa en startups de todo el mu...
Meta sopesa pagar a medios por usar su contenido para entrenar sus procesos de IA
La compleja relación entre Meta y la industria de los medios puede dar próximamente otro giro inesperado. Según fuentes consultadas por Business Insider, el gigante de la web s...
PayPal está fraguando una red publicitaria que se nutrirá de los datos de sus millones de clientes
Los datos de los millones de clientes de PayPal son suculento botín que la célebre plataforma de pagos en línea está dispuesta a aprovechar hasta la última gota en u...
Amazon pone cifras ante los anunciantes sobre “el mayor servicio premium de streaming con publicidad del mundo”
El debut de Amazon en Upfronts, las tradicionales sesiones de presentación de contenidos a anunciantes en Nueva York para atraer sus presupuestos para televisión, dejó claras sus...
En seis años Facebook ha pasado del 30% al 7% en el peso de tráfico no directo a medios
La retirada progresiva e imparable de Meta de las noticias tiene nuevas cifras de contexto, servida por Chartbeat a PressGazette. La compañía de analítica en tiempo real muestr...
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Google incorporará la generación de imágenes en sus AI Overviews
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Bidaiondo Articles
Low sales: how to detect the problem and get sales back on track
When sales decline, the first thing that usually appears is pressure. The team isn't meeting its quota, the numbers don't add up, and a sense of urgency begins to dominate the conversation. However, a sales slump doesn't always mean the team isn't trying hard enough. Often, the problem lies within the system. As Pipedrive explains in its analysis of solutions to low sales, these situations often reflect structural flaws: an unclea...
How to identify products in your catalog that are missing opportunities on Amazon
When a brand is already selling on Amazon, it's easy to fall into a trap: focusing only on the highest-selling products and neglecting the rest of the catalog. But often, growth doesn't come from launching new items, but from better reviewing those already listed. This is where you'll often find products with views but few sales; invisible listings; underutilized keywords; stock issues; or margins that just aren't adding up. Amazo...
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