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La Generación Z elige YouTube por encima de TikTok: ¿cuál es su estrategia publicitaria?
La clave, según los expertos, está en la autenticidad y en adaptarse al contenido y a la plataforma específica: los anunciantes deben aprender a conocer a fondo a su audiencia, di...
La actualización Core de Agosto 2024: ¿qué implica para el SEO?
Core Update es el nombre que recibe la actualización que, como es costumbre, afecta a toda la industria de profesionales del SEO. Por supuesto, también tiene implicaciones en todos los n...
TikTok destrona a YouTube: las marcas le coronan rey del vídeo en las redes sociales
Durante muchos años YouTube fue de manera absolutamente incontestable la primera opción de las marcas a la hora de implementar sus estrategias de vídeo. Y aquellas marcas que quer...
Meta, Amazon y Alphabet, rumbo a controlar el 50% del mercado publicitario global
En un mundo cada vez más dominado por lo digital, el mercado publicitario global se encuentra en plena expansión, empujado por el poder de tres gigantes que parecen insaciables: Meta, Am...
Amazon mejora un 20% su facturación publicitaria pero no alcanza lo esperado por el mercado
Durante el segundo trimestre del año, Amazon totalizó más de 12.700 millones de dólares en publicidad, un 20% más que el año pasado pero menos de los 13.000 m...
La demanda de Estados Unidos contra TikTok: desafíos para el marketing digital
La reciente demanda del Departamento de Justicia de Estados Unidos contra TikTok por supuestas violaciones a la privacidad de los niños menores de 13 años pone de manifiesto la urgencia...
Last news
Qué métricas deberías mirar cada semana si vendes en Amazon
Amazon celebra 15 años en España y cuela un patrón oscuro en su fiesta
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Bidaiondo Articles
You can now use ChatGPT's Ads Manager in Spain
ChatGPT's highly anticipated Ads Manager is now available in Spain in beta, as it is in the rest of the EU and selected markets in the Middle East, India, and North Africa. This means OpenAI has quickly addressed one of the main shortcomings of its advertising ecosystem in Spain, where it launched its GPT Ads platform on August 24th. Until now, Spanish advertisers were limited to managing their campaigns through OpenAI's Advertising Solut...
Lidl leads the ranking of most downloaded shopping apps. Temu and Shein fail to climb in the top 10.
In the previous chapter, we left you with a cliffhanger worthy of a top-tier series: the apps of the main Chinese marketplaces were experiencing a significant drop in downloads in Spain and the rest of the EU. We linked this to the implementation of the new €3 fee for low-value shipments and the impact it would have on their business. Now, we have even more data pointing in that direction, but it's time to see if Temu, Shein, or AliExpre...
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