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Spotify lanza ‘Creative Lab’ para desarrollar anuncios personalizados para marcas
Spotify ha presentado su primera agencia creativa interna, Creative Lab, en un intento por atraer a más anunciantes a su plataforma. Además, según ha anunciado la compañ&ia...
Amazon invierte 230M de dólares en startups de IA generativa
Amazon, ha anunciado hoy el compromiso de invertir 230 millones de dólares (214,87 millones de euros) para acelerar la creación de aplicaciones de IA generativa en startups de todo el mu...
Meta sopesa pagar a medios por usar su contenido para entrenar sus procesos de IA
La compleja relación entre Meta y la industria de los medios puede dar próximamente otro giro inesperado. Según fuentes consultadas por Business Insider, el gigante de la web s...
PayPal está fraguando una red publicitaria que se nutrirá de los datos de sus millones de clientes
Los datos de los millones de clientes de PayPal son suculento botín que la célebre plataforma de pagos en línea está dispuesta a aprovechar hasta la última gota en u...
Amazon pone cifras ante los anunciantes sobre “el mayor servicio premium de streaming con publicidad del mundo”
El debut de Amazon en Upfronts, las tradicionales sesiones de presentación de contenidos a anunciantes en Nueva York para atraer sus presupuestos para televisión, dejó claras sus...
En seis años Facebook ha pasado del 30% al 7% en el peso de tráfico no directo a medios
La retirada progresiva e imparable de Meta de las noticias tiene nuevas cifras de contexto, servida por Chartbeat a PressGazette. La compañía de analítica en tiempo real muestr...
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Bidaiondo Articles
These are Proteus, Stark and Vulcan, the new generation of robots with which Amazon wants to transform its logistics
Amazon has unveiled a whole host of innovations in London regarding how it applies robotics to its logistics operations. The company aims to bring the latest innovations in fields like AI to this area, allowing it to accelerate and improve the profitability of operations related to receiving, sorting, and handling packages within its facilities. These new robots are part of a company plan to invest more than €10 billion in European distribut...
How to boost your visibility in AI thanks to LinkedIn
LinkedIn is all the rage. In the age of AI, the quintessential professional social network is increasingly becoming a go-to channel for brands to reach their potential customers. It's no wonder, given that it's currently the undisputed queen of social media engagement. In this context, a recent study by Semrush has confirmed what many suspected, but no one had measured with such precision: LinkedIn not only engages humans, but has also be...
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