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Cómo triunfar en el marketing en 2025 con IA, omnicanalidad y propósito
El marketing es un mundo que no se detiene, y el 2025 promete traer tanto desafíos como oportunidades emocionantes. Con consumidores cada vez más exigentes y tecnologías avanzando...
MKD: MarketingDirecto.com entra en su nueva era con un rebranding
A lo largo de sus 25 años, MarketingDirecto.com no solo se ha consolidado como el medio líder del marketing y la publicidad, sino también como el más vivo. Rapidez, cercan&...
CES 2025: la revolución de la IA y las últimas tecnologías se apoderan de Las Vegas
El CES 2025, el megaevento de tecnología de consumo organizado por la Consumer Technology Association, abrirá el telón de su nueva edición en Las Vegas del 7 al 10 de enero...
Meta sigue los pasos de X y dice adiós a la verificación de datos: ¿qué supone este cambio?
Meta, la empresa detrás de plataformas como Instagram, Facebook y WhatsApp, ha anunciado que abandonará su modelo de moderación de contenido, y en cambio se adoptará un sis...
Bluesky, némesis de X (antes Twitter), rebasa la barrera de los 25 millones de usuarios
Desde que Donald Trump se impusiera en las urnas el pasado mes de noviembre en las urnas allende los mares, muchos usuarios de X, que a través de su dueño Elon Musk habría jugado...
Datos unificados e IA: las tendencias en marketing digital para 2025
La inteligencia artificial (IA) y el machine learning están transformando la manera en que operan las empresas. Sin embargo, el verdadero potencial de estas tecnologías sólo puede...
Last news
Qué métricas deberías mirar cada semana si vendes en Amazon
Amazon celebra 15 años en España y cuela un patrón oscuro en su fiesta
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Bidaiondo Articles
You can now use ChatGPT's Ads Manager in Spain
ChatGPT's highly anticipated Ads Manager is now available in Spain in beta, as it is in the rest of the EU and selected markets in the Middle East, India, and North Africa. This means OpenAI has quickly addressed one of the main shortcomings of its advertising ecosystem in Spain, where it launched its GPT Ads platform on August 24th. Until now, Spanish advertisers were limited to managing their campaigns through OpenAI's Advertising Solut...
Lidl leads the ranking of most downloaded shopping apps. Temu and Shein fail to climb in the top 10.
In the previous chapter, we left you with a cliffhanger worthy of a top-tier series: the apps of the main Chinese marketplaces were experiencing a significant drop in downloads in Spain and the rest of the EU. We linked this to the implementation of the new €3 fee for low-value shipments and the impact it would have on their business. Now, we have even more data pointing in that direction, but it's time to see if Temu, Shein, or AliExpre...
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