After, an independent creative agency, continues to expand its reach and strengthens its commitment to businesses with the launch of its new Public Affairs unit. This new area, led by Raül Murcia, known as "Muto," was created with the aim of helping companies manage their strategic communications in an increasingly complex and dynamic environment. Coinciding with its 18th anniversary, After takes another step in its evolution as a key communications partner and now offers this essential service to strengthen reputation, manage risks, and generate opportunities for positive influence. Raül Murcia, experience and strategic vision at the service of businesses Muto, After's new Director of Public Affairs and Communications, brings extensive experience in the communications and business ecosystem. He has worked in the fields of communications and public affairs in both the private and public sectors. Over the past few years, he has developed his professional career at the Catalan government, first in communications and management of the vice presidency and economy, and during the last term as chief of staff of the Department of the Interior, where crisis management was a daily task. His incorporation reinforces After's commitment to offering an even more robust and strategic service to its clients. The purpose of the new Public Affairs unit, according to Raül Murcia, is based on "connecting to build value, listening to clients, identifying risks and opportunities, and anticipating their needs." "I am very excited to be able to contribute experience in the field of trusted public relations and have the opportunity to explain what After is and why it is one of the great agencies trusted by leading companies," explains Raül Murcia. According to Marc Ros, CEO and founding partner of After: "The creation of the Public Affairs unit with 'Muto' at the helm expands the range of services we offer our clients, consolidating After as a comprehensive partner in strategic communications." This step is part of a solid, sustained, and bold growth plan, in which we continue to focus on creativity and strategy as key drivers for generating impact and value for companies."