Blue verification badges are common on social networks and indicate to the user that those who wear them are the true owners of the accounts that bear their name (because on 2.0 platforms, impostors are, after all, at the command of the day). Well, it seems that those ubiquitous blue verification “checks” could also arrive very soon on Google.

The internet giant is experimenting with a new batch of functionality designed specifically to identify websites of a "fake" nature. In fact, some users of the Google search engine are already being confronted with blue verification marks that appear next to company links in order to confirm the authenticity of their websites. This measure was created with the aim of preventing the user from clicking on websites that are actually "copycats" of other web pages,

“We regularly experiment with features that help users identify trustworthy companies on the internet,” a Google spokesperson explains in statements to The Verge. The company's experiment with blue verification badges is currently being undertaken on a small scale on Google Search.
Google's new blue verification ticks will help prevent e-commerce fraud

The blue "check" with which Google is now experimenting has been omnipresent for years on social networks, where it is used to distinguish the accounts of large companies, media outlets, politicians, influencers or celebrities from accounts that, even though they have the same name, , are “fake” in nature. The objective of the blue verification badges is to actively combat misinformation on 2.0 platforms. However, since Elon Musk bought Twitter (now

In the Google search engine, the blue verification badges make sense above all and above all to prevent the user from purchasing online in "fake" stores. Users often place orders on websites that seemingly seem genuine and, however, the items they buy there never reach their hands.

According to The Verge, Google's new blue verification badges appear next to the websites of big brands such as Microsoft, Meta and Apple. And if the user hovers the mouse over the blue "check", they come face to face with this message: "Google badges indicate that this company is genuine." However, the blue mark disappears if the user performs a Google search from a different account, which suggests that the test is only available to a few users.

Apparently Google's experiment with the blue "check" would be restricted for now to the United States, Canada and New Zealand.