Core Update is the name given to the update that, as usual, affects the entire SEO professional industry. Of course, it also has implications for all businesses and websites that have active SEO campaigns.

The world of SEO depends a lot on algorithms. Each optimization, each modification, ends up affecting the way in which search results are displayed to the user. For this reason, when hiring a digital marketing agency, a relevant part of the decision has to do with how well the professionals of said agency are prepared to face these changes and use them to their advantage.
What is it?

A Core Update is a major change that occurs in the Google algorithm, or in many of the Google algorithms, which causes changes to occur that theoretically improve the quality of the SERPs or search results for the user.

The main difference between Core Updates and specific algorithm updates is that these updates focus a lot on the technical and content quality of a website with respect to the user's search intentions.
Implications of the latest update

It is not always possible to go into detail about all the changes and, above all, about all the implications that a Google Core Update will have on SEO. A significant part of the responsibility falls on a good SEO positioning agency in Malaga or in the locality of each business, which can interpret these changes based on its experience, to refine the way it offers its services to customers.

However, with regard to the August update, there are some points that deserve to be highlighted:

Content quality: Google is increasingly focusing on authentic, human, original content and being very relevant to the user. In fact, aspects such as a poor internal structure or superficial, although original, content will be harmed in terms of SEO with the latest update. User experience: Again, the emphasis is on loading times, usability issues, user experience design issues, as well as unattractive designs. Logically, this is in line with the quality of the content.
Search intent: Search intent must be rethought to offer the user what they are really looking for. And to resolve it as quickly and clearly as possible. Pages that lack this clarity and instead are ambiguous, trying to capture many search intentions, will undoubtedly lose positions in the SERPs.
Authority and relevance: Authority will not necessarily be marked by time, but by relevance and usefulness; by the ratings and preference of visitors.

How does the August Core Update affect SEO?

It is possible that the owner or webmaster of a project, or the SEO agency that develops the campaigns, has experienced significant changes in traffic and in the positioning of certain keywords in search engines. This could be due to certain aspects related to Google's Core update:

Content quality and search intent.
User experience issues, especially mobile browsing and site loading speed.
Backlinks can be high quality but low relevance, which causes Google to ignore them because they are not consistent with the target page's theme.

The changes brought about by a Core update do not happen immediately, so it may take a couple of weeks or even a month before some projects experience their effects. However, rethinking your SEO strategy and preparing is the best way to stand out.

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