Meta has announced a significant price reduction for subscriptions to use Facebook and Instagram without ads in Europe. Until now, users had to pay €9.99 per month if they subscribed via the web and €12.99 if they subscribed via the iOS or Android apps. With the new price adjustment, the monthly cost is reduced to €5.99 on the web and €7.99 on the mobile apps. This represents a reduction of up to 40%, which is an incentive for all those users who prefer an ad-free experience. Meta has also reduced the price of additional profiles linked to these subscriptions. Previously, users had to pay between €6 and €8 per month for each extra profile, depending on whether they subscribed via the web or mobile apps. Now, the prices have dropped to €4 on the web and €5 on the mobile apps, which represents a reduction of up to 37.5%. The move is intended to make the ad-free user experience more accessible for families or people with multiple accounts. Less personalized advertising Along with the price reduction, Meta has introduced a new alternative for users who prefer not to pay for the full subscription. It will now be possible to choose a setting in which less personalized advertising is shown, a measure aimed at complying with European privacy regulations. This option will allow users to reduce the number of ads based on their interests and behaviors, although they will receive less relevant ads and are less likely to skip them. Meta's decision to reduce the prices of its subscriptions and offer less personalized options arises from the requirements of the General Data Protection Regulation (GDPR) and the European Union's Digital Markets Act. The company has indicated that these modifications go beyond what is required by the regulations, suggesting that they have been implemented to end potential criticism from regulators. The price cut is intended to encourage subscription usage and comply with regulations, but Meta is confident that most users will continue to opt for the personalized advertising experience, which remains one of the pillars of the company's advertising business.