CONTACT US
info@bidaiondo.com

TikTok executives jump ship ahead of possible death in the US

Blake Chandlee, global solutions leader at ByteDance, the company that owns TikTok, has announced that he will be leaving the company. Until now, he has been a staunch advocate for the video app's continued existence in the United States. He has overseen ad sales and marketing on the platform since joining in 2019, but his resignation will take place on April 1. However, he will remain an advisor. "As our offerings become more technical and our clients' product solutions become more sophisticated to deliver even greater value, it is important that Global Business Solutions (GBS) and Global Monetization Product Technology (GMPT) increasingly work hand in hand," Chandlee explained in an internal memo cited by Adweek. At this time, TikTok has not confirmed whether anyone will replace him. And he continued: "To make this possible, I've decided it's best to streamline it under the direction of a single department and will reduce my day-to-day role to that of an advisor," Chandlee emphasizes. What appears to be a team restructuring, purely based on workflow needs, is met with skepticism in a climate of several successive resignations. In recent days, other senior TikTok executives have also left their roles. For example, Lucy Banks, head of partnership solutions and global business marketing for Europe; Ole Obermann, global director of music business development; Emily Stubbs, global head of litigation; Jack Bamberger, managing director of the US commercial agency; and Sameer Singh, director of ad sales for North America on the app. TikTok adrift? This news comes amid uncertainty in the United States about whether TikTok will continue in the country. Doubts have been raised by Donald Trump's measures, which he claims are necessary to protect national security from possible Chinese espionage. Nearly 30 other countries have also adopted various restrictive measures in recent months, including Nepal, India, Russia, France, and Canada. After the 12-hour blackout that left TikTok unavailable to millions of American users, the Republican president granted a 75-day grace period, which expires on April 5. This extension opened the door to negotiations for the United States to purchase at least 50% of ByteDance as a requirement for its survival in the country. The Trump administration is seeking "a solution that simultaneously protects national security and safeguards a platform used by 170 million Americans." The offer is tempting, and several companies are interested in jumping on TikTok to grab their share of the pie. But before the ship sinks or unknown hands take the helm, many executives have decided not to stay and watch how everything might fall apart. TikTok loses some human talent Several departments within the platform are left without staff. Some positions have been filled with other professionals, while others have not. Lucy Banks, mentioned above, was in charge of finding new creative opportunities and proposing them to brands across Europe. She and her team were credited with securing the deal with Aldi for the Paris 2024 Paralympic Games and with Unilever for the viral cleaning trend known as CleanTok. This means the loss of valuable talent, as Banks has extensive experience with milestone positions such as Alphabet, YouTube, Google, Bauer Media Group, Adventure, and Zenith Optimedia, among others. Some of these departures from the company are shrouded in secrecy. Campaign UK reports that Banks is leaving TikTok to redirect her career in other directions, motivated by her own motivation. As for the giant Chinese company, it has confirmed this resignation but offered no explanation.

 

 

Last news

base_url:
host: www.bidaiondo.com
REQUEST_URI: /news/tiktok-executives-jump-ship-ahead-of-possible-death-in-the-us
path: /news/whatsapp-launches-its-native-app-for-ipad-no-it-didn-t-have-one-yet-when-will-instagram-come
WhatsApp lanza su app nativa para iPad (no, aún no tenía): ¿Instagram para cuando?
Después de que en 2022, Will Cathhart, director de Whatsapp, dijera que una app nativa para iPad «sería genial»… por fin esa promesa se ha cumplido. Así es la app de Whatsapp para iPad La verdad es que el...
base_url:
host: www.bidaiondo.com
REQUEST_URI: /news/tiktok-executives-jump-ship-ahead-of-possible-death-in-the-us
path: /noticias/como-hacer-seo-para-ai-overviews-y-ai-mode-segun-google
Cómo hacer SEO para AI Overviews y AI Mode, según Google
Google está destrozando la forma «clásica» en que los usuarios interactuábamos con los resultados de búsqueda mediante la introducción de experiencias basadas en inteligencia artificial, como AI Overview...

online trading systems.

We show you the best way to market products and services online, through a professional service of installation, management and maintenance of your virtual store

We program to suit you

We help you achieve operational excellence in all your business processes, whether they are production, logistics, service or office processes. In addition, we assure you to maintain continuous improvement in your management.

Bidaiondo Articles

The eRetail Congress 2025 marks the path for eCommerce toward a more integrated, personalized, and efficient experience.

The 4th edition of the eRetail Congress brought together professionals and leaders from the retail and eCommerce sectors to analyze the challenges posed by an increasingly complex and omnichannel environment. This year's focus was on the convergence of technology, data, and customer experience, with the common goal of building more competitive, sustainable, and digitally adapted business models. Among the event's main conclusions were the...

Ver más »

How to do SEO on TikTok with Creator Search Insights

TikTok is changing the rules of the game this year. Since the launch of TikTok Shop, we've seen how it's becoming a much more comprehensive app. So much so that it's increased the revenue of Bytedance, its parent company, by 29%, which is no small feat. We're going to teach you how to do SEO on TikTok to boost your reach, and we're also going to show you how the platform's native tool works: Creator Search Insights, which...

Ver más »