The influencer marketing agency Keepers—part of APPLE TREE—has just announced the renewal of its collaboration with the HALLOWEEN perfume brand, part of PyD, a leading Spanish company in the creation, development, marketing, and distribution of luxury perfumes and cosmetics. The agency's team will continue to provide strategic influencer marketing advice to HALLOWEEN, demonstrating its expertise within the selective perfumery sector. Sergio Barreda, CEO and founder of Keepers, stated: "We are very pleased to continue working with HALLOWEEN Perfumes for another year on their influencer marketing strategy and to continue creating authentic and memorable conversations for the brand's followers. We can only thank HALLOWEEN for their continued commitment to our creative influence within the beauty and lifestyle sector, where we are growing in presence every day." For her part, Maria Trolez Cortina, Deputy Director of Communications and PR at PyD, emphasized: "Working with Keepers means ensuring good results with the utmost dedication from the team. Since we started working with them, their high standards of quality and creativity have provided us with successful campaigns, helping us position our launches in a highly saturated market." Campaign Strategy and Execution Keepers has been developing influencer marketing strategies and activations for PyD and its brands HALLOWEEN, EL GANSO, and SCALPERS since 2021, always based on Keepers' value proposition, centered on Creative Influence. Under this philosophy, the agency offers its brands creative and authentic content for their campaigns, where creativity led by its own talents is the key to success. In its work for HALLOWEEN, Keepers led the selection of profiles, content strategy, and creative execution of campaigns. Keepers' recent creative campaigns for the brand include the launch of HALLOWEEN My Wish, with Marina Reche as ambassador, and featuring Marta Soliño, Gala Moix, and Teresa Bass. Likewise, throughout 2025, the influencer marketing agency will continue advising on new launches for its brands, in addition to campaigns supporting the HALLOWEEN My Wish perfume and the brand's new launch, HALLOWEEN Bliss. This latest campaign featured creators such as Mada Mariño and Albanta San Roman. Keepers, the most awarded agency and leader in customer service Keepers was founded nine years ago in Madrid by Sergio Barreda. It is made up of more than 30 professionals who advise brands on their influencer marketing strategies, working side by side with content creators and influencers. Thanks to successful campaigns and its branded podcasts, the agency has become the most awarded in the sector, with several Ondas, Agripina, Publifestival, Antena de Oro, GenZAwards, and Ídolo Awards among its accolades.