Over its 25 years, MarketingDirecto.com has not only established itself as the leading marketing and advertising medium, but also as the most alive. Speed, proximity, innovation, dynamism, energy, ambition and youth are just some of the words that define it. And this is where MKD comes into action. In 2024, a seed was planted in our brains that began to germinate: we needed a renovation, one that was in line with the new era in which we had already entered at a growth level. MKD seeks to expand with its events and with a deeper content offering, and that is what we seek to convey with the rebranding, which begins with the change of the logo. The new visual identity of MarketingDirecto.com: MKD In this new stage, we reflect our commitment to creativity and take a step forward to communicate in a clearer, more direct and relevant way. Our logo evolves, leaving behind the rounded shapes to make way for a much more geometric and adaptable version. This transformation includes a key element: the “K”, which becomes a distinctive symbol of our visual identity. This same attitude is transferred to our colour palette, which perfectly balances sophistication and energy. Black and white reflect professionalism and elegance, while red provides the dynamism and passion that are part of the essence of MarketingDirecto.com. In addition, we have taken a step towards modernity by replacing our rounded typeface with Poppins, a choice that marks a before and after in our visual identity. “By using this typeface both in the logo and in the secondary texts, we achieve a cohesion that transmits clarity in all our communications,” say the in-house Design team in charge of this rebranding, headed by Iván Moragues and Sheila Leñador. Looking to the future These months we have celebrated the 25th anniversary of MarketingDirecto.com, a medium that Javier Piedrahita started in a room in his parents' house, and which is currently positioned as a benchmark in the sector, with more than 300,000 monthly users. In these 25 years there has been time for everything, from being the most read medium by advertisers in 2024, according to SCOPEN, to holding events that have made history. 33 editions of FOA (between Madrid, Barcelona, ​​the Dominican Republic and Mexico), 11 of Enamorando al Consumidor, 7 of Conectados, 4 of DOSIS and 2 of crealab, in addition to all our MKD Summits. The international outlook, with the coverage of major events outside our country, has also been key to broadening perspectives and themes, such as our unmissable event every year with Cannes Lions, El Ojo de Iberoamérica or the LIA Awards, in Las Vegas. Now it's time to look ahead, to what's coming, to the future. We have to adapt again and be on the cutting edge of trends, as we always do. Thus, apart from our main brand, we take this leap in MKD Eventos, where we transform our passion for marketing and advertising into unique in-person experiences. We remain committed to continuing to learn and to a future full of opportunities in which to continue making a difference.