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Kiabi opens its marketplace in Spain, giving access to third parties and incorporating new complementary categories
Kiabi has announced the launch of its marketplace in Spain and Italy, a decisive step in its digital transformation strategy that will open its platform to new brands and retailers, while also expanding the available product categories. This model has been successfully tested in France, where the brand's marketplace is already fully operational, expanding its ecosystem to meet the diverse needs of its customers.
Kiabi opens its marketplace to third-party sellers
In Spain, Kiabi will incorporate third-party products and new categories on its website kiabi.es, complementing its product range and expanding the solutions available for families. Users will be able to easily identify items sold by third-party sellers thanks to the "Sold by" label, which will be displayed on the product pages.
Likewise, when a customer adds Kiabi products and third-party products to their cart, the order will be displayed separately to ensure a clear and transparent experience. Third-party sellers will be responsible for defining delivery methods and costs, as well as managing shipping, customer service, and handling any issues. Brands interested in becoming third-party sellers on the Kiabi marketplace can find more information here.
The gradual addition of new sellers is part of Kiabi's strategy to continue developing its marketplace and expanding the range of solutions available within its digital ecosystem. This model allows for the integration of new categories and complementary offerings within the platform, thus strengthening its ability to respond to the diverse needs of its customers.
Expanding its offering with new categories
The other major new feature of the Kiabi marketplace is the addition of new product categories. This strategic move strengthens the platform's offering and expands the range of solutions available to families.
Among the new categories are items related to children, baby equipment, and products for the home and everyday life. Kiabi also plans to gradually add other new categories in the coming months to meet the needs of families.
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