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Hubo una época en la que los hashtags se alzaban como una herramienta clave para posicionarte en redes sociales, sin embargo todo cambia y estas almohadillas han perdido gran parte de su poder....
El pasado 23 de julio, el mundo de la publicidad en buscadores se despertó con la sorprendente decisión de Amazon de abandonar Google Shopping. Un movimiento inesperado y millonario, que...
Ikea ha decidido apostar por el mercado chino cooperando con JD.com, una de las gigantes tecnológicas del país asiático. Esta alianza consiste en abrir una tienda exclusiva dentro...
Desde su experiencia, ¿cuáles son las claves para que una marca llegue a los cien años en el contexto actual? Creo que la clave para que la gente te siga escogiendo, siga conec...
Cuando vendes en Amazon, proteger tus listados es tan importante como optimizar las palabras clave o gestionar la logística. En un entorno tan competitivo, los cambios no autorizados en tus lis...
OpenAI, la compañía detrás del popular ChatGPT, está preparando un movimiento estratégico que podría redefinir el panorama del comercio electrónico y l...
E-commerce is constantly evolving, requiring professionals in all areas involved to stay up-to-date and abreast of consumer trends and behavior. To contribute to this from a logistics perspective, Correos Express, the express parcel delivery subsidiary of the Correos Group, has presented the third edition of its annual study "E-commerce Trends 2025-2026." The report was prepared based on interviews with consumers and companies in the se...
Amazon has just launched its low-price product platform, Amazon Haul, in Spain. Already available both on the website and through the marketplace app, Amazon Haul offers thousands of products across various categories, including fashion, home, and lifestyle, for €20 or less. Amazon Haul: Same Experience at Lower Prices The marketplace giant launched Amazon Haul in the United States in November 2024 and subsequently introduced it to other mar...
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