If you thought Sam Altman was going to settle for you paying €20 a month for Plus so ChatGPT could generate summaries of the meetings you didn't want to attend, you were wrong. Especially considering he recently triggered a red alert because they were losing money. The company has just announced the next step in its ad pilot program. It has launched ChatGPT Ads, giving brands the option to create ads through its partners or with the beta version of its own Ads Manager, which allows them to launch ads themselves. At the end of this article, we'll show you how. How ChatGPT Ads Works Until now, placing ads on ChatGPT was a bit like getting into a VIP area: you either knew the doorman (OpenAI) or you went through a major agency. OpenAI has launched its own Ads Manager in beta. For now, it's starting its rollout in the United States for companies of all sizes. The idea is simple: you log in, enter your card details, upload your creative, and set your budget. They've also expanded their ecosystem of technology partners, integrating names that will sound very familiar if you work in performance marketing: Adobe, Criteo, Kargo, Pacvue, and StackAdapt. In the first phase of the pilot, OpenAI operated on a CPM model. But now they've moved to CPC, as we explained in this article. Why is this important? Because, according to OpenAI, conversations with ChatGPT are usually action-oriented. The user is comparing options, learning about a category, or deciding what to buy. In that context, a click is a crystal-clear sign of intent. Now, advertisers will only pay when the user decides that the link suggested by the AI ​​looks better than the rest of the text. Another complaint—or rather, "request for improvement"—from advertisers was the lack of transparency about what happened after the click. Well, OpenAI has stepped up its game and launched the Conversions API (CAPI), which offers pixel-based measurement. With this, you can find out if a user who asked ChatGPT a question ended up buying your product, subscribing to your newsletter, or simply ignored it and went to scroll through TikTok. OpenAI promises that advertisers will receive aggregated data and that no one will see your private conversations. After all, while you go to Google to search, you go to ChatGPT to find solutions. If advertising can be integrated usefully (and not intrusively) into that problem-solving process, things can change drastically. However, the challenge will be maintaining that delicate balance: ensuring that ChatGPT's responses remain independent and that users don't feel like the chatbot is constantly trying to push ads on them. OpenAI promises that advertisers will receive aggregated data and that no one will feel like the chatbot is constantly trying to push ads. How to Set Up a Campaign on ChatGPT Ads If you're a brand and want to start promoting your products on ChatGPT and be one of those "early adopters" we love to talk about in the marketing world, here's a step-by-step guide to setting up a campaign on the new ChatGPT Ads. 1- Log in to this page. 2- Click on "Create Campaign." There you can set your budget, set up the campaign, and define your objective. 3- Add your ad details. You can do this in bulk (i.e., uploading all the information at once) or create it directly in the tool. 4- Launch the campaign and measure the results with the analytics provided by ChatGPT Ads.