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Since Donald Trump won the election last November, many users of X, which through its owner Elon Musk is said to have played a very important role in the victory of the Republican candidate, have begun to massively abandon the microblogging network to take refuge in Bluesky, which has ended up becoming an attractive alternative to the social network once known as Twitter. Bluesky, which emerged in 2019 within Twitter as a "decentralized social network protocol" and legally separated from this platform in 2021, continues to attract users disappointed with the future of X since Elon Musk acquired the social network in October 2022 and has recently surpassed the barrier of 25 million users. Since November 19 alone, Bluesky, which is becoming a kind of nemesis for X, has attracted more than 5 million users to its ranks. The social network, which has been linked to Twitter since its inception and has many similarities with this social network, began to grow meteorically after the US presidential elections were held on November 5. In recent weeks, Bluesky's growth has slowed slightly, but this has not prevented it from exceeding the 25 million user mark worldwide. X would have played a stellar role in Donald Trump's victory in the elections However, Bluesky remains a considerably smaller social network than X, which has not published figures regarding its number of users since its acquisition by Elon Musk approximately two years ago, but it would foreseeably have several hundred million users worldwide. Musk was one of Donald Trump's strongest supporters in the last presidential elections held across the pond, who has made room, not in vain, for the South African in his cabinet to lead the new Department of Government Efficiency. Moreover, since he took the helm of X two years ago, Musk has relaxed the content moderation policy on this social network, where misinformation, conspiracy theories and hate speech are currently rampant, according to the most critical voices. This has caused not only the massive flight of users from X but also of advertisers who once invested in Twitter. As a decentralized platform, Bluesky, which was created when Jack Dorsey was still at the head of Twitter, allows the interconnection of several social networks simultaneously in a single place.
Instagram CEO Adam Mosseri has shared a series of recommendations to improve content performance on the platform and capture users' attention from the very first seconds. Here's a summary of the 5 key tips that can help you boost the reach of your posts and Reels. Who better than him to advise you? Tips to Increase Your Reach on Instagram 1. Grab Attention in the First 3 Seconds Mosseri emphasizes that the first few seconds of a video are...
Today, brands that cultivate strong, lasting relationships with their customers are the ones that truly succeed. But beyond simply selling products, the real challenge lies in transforming those customers into brand ambassadors. Referral platforms are a powerful tool for this, facilitating the creation of an efficient and scalable referral program. Through referrals, satisfied customers can recommend your brand to friends, family, and colleagues,...

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