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Since Donald Trump won the election last November, many users of X, which through its owner Elon Musk is said to have played a very important role in the victory of the Republican candidate, have begun to massively abandon the microblogging network to take refuge in Bluesky, which has ended up becoming an attractive alternative to the social network once known as Twitter. Bluesky, which emerged in 2019 within Twitter as a "decentralized social network protocol" and legally separated from this platform in 2021, continues to attract users disappointed with the future of X since Elon Musk acquired the social network in October 2022 and has recently surpassed the barrier of 25 million users. Since November 19 alone, Bluesky, which is becoming a kind of nemesis for X, has attracted more than 5 million users to its ranks. The social network, which has been linked to Twitter since its inception and has many similarities with this social network, began to grow meteorically after the US presidential elections were held on November 5. In recent weeks, Bluesky's growth has slowed slightly, but this has not prevented it from exceeding the 25 million user mark worldwide. X would have played a stellar role in Donald Trump's victory in the elections However, Bluesky remains a considerably smaller social network than X, which has not published figures regarding its number of users since its acquisition by Elon Musk approximately two years ago, but it would foreseeably have several hundred million users worldwide. Musk was one of Donald Trump's strongest supporters in the last presidential elections held across the pond, who has made room, not in vain, for the South African in his cabinet to lead the new Department of Government Efficiency. Moreover, since he took the helm of X two years ago, Musk has relaxed the content moderation policy on this social network, where misinformation, conspiracy theories and hate speech are currently rampant, according to the most critical voices. This has caused not only the massive flight of users from X but also of advertisers who once invested in Twitter. As a decentralized platform, Bluesky, which was created when Jack Dorsey was still at the head of Twitter, allows the interconnection of several social networks simultaneously in a single place.
For years, the obsession of every SEO professional has been one and only one: reaching the top 3, and if possible, the coveted first position on Google. The premise was simple: greater visibility means more clicks and, logically, more organic traffic. But a recent study by GrowthSRC has just confirmed the worst fears of many industry professionals, demonstrating that this paradigm… has changed forever. The New Kings of the SERPs: AI Overvi...
As a digital marketer, I've seen how simple technologies can have a huge impact on customer engagement. Today I want to share with you a very practical strategy: combining PDFs and QR codes to improve digital content distribution. We'll explore real-world uses, benefits, and tips to get the most out of it. 1. Why use a PDF with a QR code? A PDF with a QR code is basically a digital document linked from a QR code. You insert it into your p...
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