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There was a time when hashtags were a key tool for positioning yourself on social media, but everything is changing, and these hashtags have lost much of their power. This, coupled with an attempt to...
On July 23rd, the search engine advertising world woke up to Amazon's surprising decision to abandon Google Shopping. An unexpected and multi-million dollar move, it left many doubts about how it...
Ikea has decided to invest in the Chinese market by collaborating with JD.com, one of the Asian country's technology giants. This partnership consists of opening an exclusive store within the JD.c...
Based on your experience, what are the keys to a brand reaching its 100th anniversary in the current context? I believe the key to people continuing to choose you, continuing to connect with you, and...
When you sell on Amazon, protecting your listings is just as important as optimizing your keywords or managing logistics. In such a competitive environment, unauthorized changes to your listings&mdash...
OpenAI, the company behind the popular ChatGPT, is preparing a strategic move that could redefine the landscape of e-commerce and digital advertising. According to an exclusive from the Financial Time...
The arrival of artificial intelligence is not a passing phenomenon, nor does it have an expiration date; it has arrived to integrate and adapt into society. Currently, it is a tool that facilitates everyday tasks and is even changing the way companies work, sell, and communicate. A recent report reveals that 85% of Spanish companies have decided to invest in this virtual technology, and others have already done so. Furthermore, 69% consider digit...
As a digital marketer, I've seen how simple technologies can have a huge impact on customer engagement. Today I want to share with you a very practical strategy: combining PDFs and QR codes to improve digital content distribution. We'll explore real-world uses, benefits, and tips to get the most out of it. 1. Why use a PDF with a QR code? A PDF with a QR code is basically a digital document linked from a QR code. You insert it into your p...
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