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Google adds another plot twist to its privacy announcements, saying it will not ultimately remove third-party cookies from Chrome as previously announced through the Privacy Sandbox initiative. This c...
Meta announced the global expansion of Threads Ads, allowing all eligible advertisers to run campaigns on the Instagram-integrated social network. Threads Ads is now available in more than 30 countrie...
In today's digital age, the way we consume content has changed drastically. We are no longer limited to watching movies and TV series at a fixed time on our television screens. With the arrival of...
The third quarter of 2024 has been a period of significant growth for online commerce in Spain, reaching record sales. According to the latest available data, e-commerce sales in the country reached &...
The influencer marketing agency Keepers—part of APPLE TREE—has just announced the renewal of its collaboration with the HALLOWEEN perfume brand, part of PyD, a leading Spanish company in t...
Blake Chandlee, global solutions leader at ByteDance, the company that owns TikTok, has announced that he will be leaving the company. Until now, he has been a staunch advocate for the video app's...
At a time when all our data is stored in our pockets, concentrated on our mobile devices, it's no surprise that the possibility of digital payments has gained momentum to the point where they've begun to overtake physical cash. Online payments are here to stay, and Bizum is presented as the convenient, fast, and secure solution for making them with a single click. But how did it become so important? What is Bizum? Bizum is an instant mobi...
In digital commerce, every customer interaction is a unique opportunity to strengthen relationships, build loyalty, and differentiate yourself from the competition. The checkout phase, traditionally viewed as a simple final purchase process, can become a strategic factor for enhancing the user experience, optimizing conversions, and encouraging repeat business. An efficient checkout process not only impacts customer satisfaction but also key KPIs...
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