As has become tradition in recent years, with the arrival of autumn, Amazon's Prime Day sales event returns. On October 7 and 8, Prime members in Spain and 18 other countries will have access to hundreds of thousands of exclusive deals across all categories on the marketplace. Sellers of all sizes will offer attractive discounts on their products, from major brands (Levi's, New Balance, Philips, Samsonite, Sony, etc.) to small and medium-sized local businesses (CREATE, Flamingueo, Olistic Science, Purasana, Save Family, etc.). In addition, Prime members will be able to purchase limited-time Lightning Deals during the event. Carmen Nestares, Vice President of Marketing and Prime at Amazon, explains: "With Prime Day, we want to help Spanish families save money on their purchases. We know that our customers plan their shopping, and that's why we have prepared hundreds of thousands of deals across all categories, from everyday products to items to refresh their wardrobe this season." "They can also count on the help of Rufus, our virtual shopping assistant, which simplifies finding deals and allows our customers to make the most of their time and budget during the event." Specifically, the 19 countries that will host Prime Day are: Spain, Germany, Australia, Belgium, Brazil, Canada, the United States, France, Italy, Japan, the Netherlands, Poland, the United Kingdom, Singapore, Sweden, Turkey, and, for the first time, Colombia, Ireland, and Mexico. You might be interested in: These deal trackers will tell you if the discounts are really discounts Amazon activates early deals The marketplace has already started activating some of its early deals to attract shoppers: -Up to 35% off beauty products from brands like Olay, Neutrogena, and Wella Professionals. -Deals of up to 25% off fashion and sportswear, including products from brands like Desigual, Michael Kors, and Puma. -Savings of up to 25% on Amazon Basics, Amazon Essentials, and by Amazon products.

-Amazon Music Unlimited: For a limited time, Prime members who haven't tried Amazon Music Unlimited can get four months free and enjoy over 100 million songs and a wide selection of podcasts, ad-free, without restrictions, and in high-definition streaming audio, plus the Audible audiobook collection, with one free audiobook title per month from over 30,000 titles. Customers who are not yet Prime members can get three months free. Those who meet these requirements can say: “Alexa, try Amazon Music Unlimited” to get three months free on a single Echo or Fire TV device. If you are a business, you can create a free Amazon Business account and get a 40% discount up to €100 on your first purchase (terms and conditions apply). Prime members can access early deals on the Amazon Fresh online grocery store, and save on fresh and frozen foods, pantry items, personal care products, and much more. At the DIA store, new customers can enjoy a €15 discount on their first purchase, while regular customers can save €10 on their next purchase, as well as access deals of up to 25% off on a selection of fresh, pantry, and seasonal products. The Mercado de la Paz in Madrid is also joining this celebration, offering €10 off for new customers and €20 off for their next two purchases for regular customers. Find the best deals with Amazon's tools Amazon wants its discount event to be a huge success and, to achieve this, it encourages its customers to take advantage of its AI and automation ecosystem: -Rufus: Ask Amazon's AI-powered shopping assistant about the "Prime Big Deal Days" and get personalized recommendations. -Access personalized deals through "Deals for You," "Deals related to your lists," "Deals on products with four stars or more," and "Deals related to items you have saved." -Alexa: Use the popular voice assistant to add products to your cart and discover deals. To add items to your cart, simply say, for example, "Alexa, add dishwasher tablets to my cart," and to discover the best deals for you, say "Alexa, what are my deals?" -Set up deal alerts: Stay up to date with the latest trends with deal notifications and receive alerts when a product is on sale. Go to amazon.es/fiestaprime or use the Amazon app to create deal alerts. -Wishlist: Add items to your wishlist and receive notifications if any of them are included in the Prime Deals Week. 57% of consumers in Spain research prices before making a purchase Amazon is cramming its calendar with sales events: Prime Deals Week, Used Store Deals Days, Prime Day (which is almost a week-long event), Spring Deals Week… This is a strategy aimed at increasing sales, driven by the growing importance that consumers place on saving money on their purchases, given the current challenging economic climate. According to a HarrisX study for Amazon, deals are the main reason for online shopping for 38% of consumers in Spain. Furthermore, most people prepare thoroughly before making a purchase: 57% research prices in advance, while 55% not only plan their purchases specifically during these events to maximize savings, but also take advantage of them to stock up on essential products and set a clear budget before buying. Regarding the main motivations for shopping this fall, 22% do so to get everything they need for the return to routine, while 21% are preparing for the change of season. The report also reveals that digital subscriptions are particularly valued in Spain for their convenience and benefits, with 55% of people believing that these subscriptions offer better value for money. Among the main advantages are fast delivery (38%) and access to a wide selection of products in one place (37%).