Amazon adapta la teletienda a la era del streaming con un nuevo canal de "live shopping"

Amazon adapts the teleshopping to the streaming era with a new "live shopping" channel

Amazon has the reputation of being a leader in the e-commerce market, but it knows that titans from China like Temu and Shein are going strong and will do everything possible and impossible to steal market share. For this reason, the American multinational led by Andy Jassy has decided to expand its portfolio with a new "live shopping" channel that adapts the classic teleshopping format to the current times.

In this new channel, influencers and brands will present products live and viewers will be able to buy these products directly through Amazon.

Amazon's new "live shopping" channel, which anchors the FAST (Free Ad-Supported Television) model, will be available through the Amazon Live, Prime Video, Freevee and Fire Stick platforms, although for now it will be available solely and exclusively for US customers of the e-commerce giant.

The Amazon app will play an absolutely leading role in the company's new "live shopping" channel, as it will allow the direct purchase of the products that make their way there.
Users will be able to make direct purchases from the Amazon app

Users will simply have to enter "Shop the Show" in the application's search bar to access a carousel of products where the offers currently in force on Amazon's "live shopping" channel will be displayed.

The new Amazon channel will host content from creators such as Rachel Clark, Madison LeCroy and Haley Kalil. In addition, the American influencer Paige DeSorbo will have her own “show” on the channel and it will be released next June.

The Amazon Live platform has been operational since 2019 and sells products through "livestreams" very similar to classic teleshopping programs. According to data managed by Amazon, more than 1 billion people in the United States and India have watched programs hosted on Amazon Live to date.

With the introduction of a new “live shopping” channel, Amazon aims to capitalize on the success of Amazon Live and expand its offering.

https://www.marketingdirecto.com/digital-general/digital/amazon-estrena-nuevo-canal-live-shopping

Last news

Qué métricas deberías mirar cada semana si vendes en Amazon

Vender en Amazon implica tomar decisiones continuamente: ajustar precios, revisar campañas, controlar el inventario o detectar productos que empiezan a perder tracción. Pero tener muchos datos disponibles no significa que todos merezcan...

Amazon celebra 15 años en España y cuela un patrón oscuro en su fiesta

Amazon celebrará su 15 aniversario en España con un evento de ofertas especiales abierto a todos los clientes que durará del 1 al 3 de septiembre. Además, durante todo el mes, el gigante marketplace esconderá cintos...

online trading systems.

We show you the best way to market products and services online, through a professional service of installation, management and maintenance of your virtual store

We program to suit you

We help you achieve operational excellence in all your business processes, whether they are production, logistics, service or office processes. In addition, we assure you to maintain continuous improvement in your management.

Bidaiondo Articles

You can now use ChatGPT's Ads Manager in Spain

ChatGPT's highly anticipated Ads Manager is now available in Spain in beta, as it is in the rest of the EU and selected markets in the Middle East, India, and North Africa. This means OpenAI has quickly addressed one of the main shortcomings of its advertising ecosystem in Spain, where it launched its GPT Ads platform on August 24th. Until now, Spanish advertisers were limited to managing their campaigns through OpenAI's Advertising Solut...

Lidl leads the ranking of most downloaded shopping apps. Temu and Shein fail to climb in the top 10.

In the previous chapter, we left you with a cliffhanger worthy of a top-tier series: the apps of the main Chinese marketplaces were experiencing a significant drop in downloads in Spain and the rest of the EU. We linked this to the implementation of the new €3 fee for low-value shipments and the impact it would have on their business. Now, we have even more data pointing in that direction, but it's time to see if Temu, Shein, or AliExpre...