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Articles
From payment to loyalty: how to turn every transaction into a competitive advantage
In digital commerce, every customer interaction is a unique opportunity to strengthen relationships, build loyalty, and differentiate yourself from the competition. The checkout phase, traditionally v...
What is Bizum: How the Spanish banking online payment solution works
At a time when all our data is stored in our pockets, concentrated on our mobile devices, it's no surprise that the possibility of digital payments has gained momentum to the point where they'...
Cybersecurity in digital advertising: How to protect your Google Ads and other platforms
Today, digital advertising is a fundamental tool for any business that wants to reach a wider audience and increase its online visibility. However, like any other online activity, digital advertising...
When hiring an influencer subtracts instead of adds
In the digital age, influencers have become a key element in many companies' marketing strategies. However, despite their popularity, hiring an influencer is not always the best option for a brand...
Future trends in the world of marketing, social media, and influencers
Digital marketing is constantly evolving, and with the rise of AI, new social media tools, and strategies, it's essential to understand where the sector is headed. As CEO of a fintech marketing ag...
Breaking down creative barriers: this is how effective collaboration is built in the industry
The advertising industry is at a turning point, with new formats, the rise of AI, and a market with an increasing number of players redefining the rules of the game. Given this scenario, some of the m...
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Bidaiondo Articles
What is Bizum: How the Spanish banking online payment solution works
At a time when all our data is stored in our pockets, concentrated on our mobile devices, it's no surprise that the possibility of digital payments has gained momentum to the point where they've begun to overtake physical cash. Online payments are here to stay, and Bizum is presented as the convenient, fast, and secure solution for making them with a single click. But how did it become so important? What is Bizum? Bizum is an instant mobi...
From payment to loyalty: how to turn every transaction into a competitive advantage
In digital commerce, every customer interaction is a unique opportunity to strengthen relationships, build loyalty, and differentiate yourself from the competition. The checkout phase, traditionally viewed as a simple final purchase process, can become a strategic factor for enhancing the user experience, optimizing conversions, and encouraging repeat business. An efficient checkout process not only impacts customer satisfaction but also key KPIs...
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