In July 2025, Amazon expanded its artificial intelligence product portfolio by acquiring Bee, the startup behind the eponymous AI wearable device that functions as a personal assistant in the background, listening to you throughout your day and transforming relevant information into recommendations, reminders, and other proactive actions. Now, Maria de Lourdes Zollo, co-founder of Bee, has offered a valuable update on the project's status through a post on Amazon's website. How Amazon's Bee Works Bee's goal is to become an indispensable device that goes unnoticed by the user. In other words, it aims to complement Alexa as a natural partner, helping to deliver comprehensive, proactive, and personalized experiences. This wearable listening device begins processing your conversations when you activate it, working in real time and without storing the audio. In this way, it is able to understand your needs, habits, and commitments, creating an accurate picture of your life that grows richer over time. “Bee extracts information from months of conversations, emails, calendar data, and HealthKit health metrics—things that would otherwise go unnoticed. It becomes a mirror that helps you see patterns you’ve been experiencing. The way you tend to react when you’re stressed. The commitments you make on Mondays that disappear by Fridays. The gap between how you think you spend your time and how you actually do,” explains Maria de Lourdes Zollo, co-founder of Bee, in a post on Amazon. The Bee device is shaped like a wristband and costs $49.99. The startup’s website specifies that its battery can last up to 160 hours (almost 7 days) on a single charge, it has an advanced noise-filtering system, and it understands up to 40 different languages. Currently, Bee only ships to the United States, and its app is only available for iOS. The Bee device is shaped like a wristband and costs $49.99. Bee Features After being acquired by Amazon last year, Bee introduced new features to help its AI accompany and assist users in all aspects of their lives. These updates include: .Actions: This feature connects Bee to your email and calendar. This allows you to turn actions into results. For example, by mentioning that you need to send an email or schedule a meeting, Bee will draft it, create the invitation, and manage it for you. .Daily Insights: This feature can discover patterns and changes in your habits. Based on this information, it recommends personalized goals. The company states that this feature makes Bee a more personal device for its customers. .Voice Notes: This feature allows you to instantly share any thought with Bee. To use it, simply press the button on the device and speak your thoughts. This information will become part of Bee's understanding of you, easily accessible whenever you need it. Templates: These offer smart summaries, tailored to the specific needs and environment of the user. From organizing class content into lesson plans to summarizing a client meeting and the next steps, Bee can generate automatic summaries, applying the structure that best suits each situation and need. How Privacy Works on This Device The concept behind this device is quite peculiar and, for many, may clash head-on with their desire to protect their privacy. While there has been speculation for years that large tech companies like Google or Meta are spying on us through our phones—a concern that has kept many on edge—it's hard to imagine that we would let a wristband intentionally record our daily conversations. However, it may be in this "control" that Amazon and Bee have found the key to getting users to agree to this pact, opening the door to their private lives in exchange for hyper-personalized recommendations. Giving consent when desired can make this experience more engaging and less intrusive for people. In the words of Maria de Lourdes Zollo: “Privacy has been part of our DNA since day one. Bee processes conversations in real time, and the audio is never stored. Since joining Amazon, we’ve implemented a new layer of privacy that ensures only customers have access to their transcripts and summaries, and that no one else—not even Amazon or Bee—can access them unless customers choose to share their data. Customers can also delete their personal data, including transcripts and summaries of conversations, at any time.”