Users often resort to reviews of ecommerce platforms to decide between one seller or another; Specifically, the Research Team (La Sexta) calculates that 93% of online purchases are made taking into account the opinions of other buyers. However, more and more fake five-star reviews are being published and this has become a problem for companies like Amazon or AliExpress.

Last year, the cybersecurity company Safety Detectives detected a database with more than 13 million messages between Amazon suppliers and customers. Through these conversations, consumers committed to fake positive news in exchange for free products.

Despite the fact that ecommerce brands have put all their efforts into eliminating these harmful practices from their platforms, it is difficult to do away with them completely. For this reason, at 20BITS, we teach you how you can avoid falling into deception and make sure you make a good purchase.

Too many positive reviews

Everyone wants the device they are going to buy to be full of reviews that help them decide between one product or another. However, when all the opinions are positive and there are no negative ones, it is important to read them carefully to check if they are true or false.

Reviews with lots of photos and lots of text

In general, users do not spend a lot of time writing their positive reviews. If many of them have very long photos and texts, it may be because the sellers have offered a reward in exchange for a good review.

Initially, a real assessment focuses on aspects that a person has after a first impression. Opinions that go into more detail are usually not very common. There may be some, but if there are a lot of them, they are most likely to receive free products.

Is the seller trying to bribe you?

Amazon has a very strict rule that prevents sellers and buyers from contacting each other outside of the platform. Despite this, some send emails or WhatsApp messages to their customers to offer them advantages in exchange for positive reviews.

If this happens to you, it is most likely not the first time that the seller has used this method to obtain good reviews. Therefore, it is important to report it and not pay attention to its promises of discounts because nothing guarantees that they will finally be fulfilled.
Opinions of people without photo

Another aspect to take into account are the accounts that do not have a profile image or any personal data. This may be because sellers have bought bots to positively rate their products.