Worldline, European leader in the payment and transactional services sector and number 4 worldwide, announces the integration of Alipay+ in its global catalog. Thanks to this collaboration, the company will improve its payment offer for physical and online businesses throughout Europe. This helps them better serve customers by expanding payments through mobile and other digital payment methods. Worldline is the first acquirer to do a large-scale, multi-country integration with Alipay+.

Launched in 2020, Alipay+ is a suite of global cross-border digital payment tools and marketing solutions from Ant Group. It supports a wide range of digital payment methods, including e-wallets and banking apps. Such as Touch 'n Go eWallet in Malaysia, TrueMoney in Thailand, GCash in the Philippines, Kakao Pay in South Korea, as well as Alipay and AlipayHK in China.

With a rollout expected to begin in 2022, the enhanced payment solution works with all Worldline terminals and applications. Also, it provides the same QR code for each new digital payment method. This brings ease of use to traders as they do not need to make any changes to their trades. In addition, the recognition of the payment method works completely automatically. Merchants also benefit from a stronger relationship with customers. In this way, online shoppers and travelers in Asia will experience a familiar, secure, seamless and fully automated checkout flow.

Businesses in any industry, including retail, hospitality and catering across Europe, can reap the benefits by upgrading to Worldline's fully integrated eCommerce and POS solution. They will be able to enable Alipay+ acceptance, through software upgrades effortlessly and without additional investment.

We are very pleased to expand our relationship with Ant Group. It has been a trusted partner for several years. We are especially proud to be the first acquirer to enter into this partnership in Europe with such a globally recognized and respected brand. At Worldline, our main ambition is to provide maximum simplicity, both for merchants and their customers. In order to provide a smooth checkout process. By supporting the acceptance of Alipay+, we will help our customers in Europe to offer Asian shoppers and tourists a secure, reliable and easy payment experience.

Vincent Roland, General Manager of Worldline Business Services.

For his part, Angel Zhao, President of the International Business Group of Ant Group, said: “Worldline and Ant Group are trusted partners for a long time. That's why we know that Worldline's expertise will make a critical contribution to our mission of enabling European businesses to reach, target and sell to global consumers. Thus, payments, promotions and digital services will be allowed with a simple integration of POS and electronic commerce. Alipay+ has more than one billion customers in Asia. It allows users to interact with merchants, natively, from their favorite digital payment methods, wallets or mobile banking. With a safe and smooth experience. Worldline is the perfect partner to take advantage of Alipay+ features. It will help European merchants accelerate their globalization and digitization journey.”

The integration is also part of Worldline's ongoing efforts to strengthen its longstanding global partnership with Ant Group. Worldline and Ant Group have been collaborating since 2016. Together they have laid the foundation for merchants in more than 30 European countries to be connected to Alipay. Thus they benefit from access to the growing number of Chinese tourists who have traveled to Europe in the last 5 years.

Taken from: https://ecommerce-news.es/worldline-integra-alipay-para-mejorar-los-pagos-en-los-comercios-fisicos-y-online/