Nowadays, companies and users all over the world use WhatsApp to do business. Whether it's a small mom-and-pop store or a Fortune 500 company, businesses of all sizes use WhatsApp to help their customers.

In the same way that WhatsApp has made it possible for us to communicate without restrictions with our loved ones, even if we are in different countries, now we want to help leave behind the difficulties that we all experience when communicating with a company. We're talking about waiting times, getting stuck on a broken website, or sending an email without knowing if anyone will ever read it.

So far, they have helped millions of companies improve their services thanks to WhatsApp. The next step is to make WhatsApp available to all businesses looking for a fast, convenient, and reliable way to communicate with their customers.

WhatsApp is now available to all companies and developers thanks to a new API in the cloud.4
The company has taken an important step in making WhatsApp available to businesses of any size and country, thanks to Meta's free and secure cloud hosting services. With this new API, we have reduced the start-up time from months to minutes, so that companies and developers can access our service quickly and easily, directly take advantage of the capabilities of WhatsApp to better personalize the user experience, and reduce response time to customers. With these services, our partners will be able to eliminate the high costs associated with servers and instantly access new features. To get started, businesses can sign up directly or contact one of our business solution providers.

New features in the WhatsApp Business application for companies in full expansion.
Over the years, we've seen small businesses using WhatsApp grow, and so we want to include new tools that are useful to them. We know that some will want to use the Cloud API, and others will want to continue using the WhatsApp Business app. We are also working to include advanced features that allow these companies to serve a large number of people and strengthen their brand image on the Internet. For example, a feature that allows you to manage chats on up to 10 devices to better control the flow of messages. We will also include new customizable links that, when clicked, will open a chat in WhatsApp. In this way, companies will be able to attract more customers with their online presence. Our plan is to offer all of this as additional, optional paid features in the WhatsApp Business app, as part of a new premium service. We will post more details on this later.

These new ways of helping businesses don't change the value we place on conversations between people and businesses. Users can control which companies they chat with, and companies can only message users who have requested to be contacted.

We hope our users will enjoy being able to chat with more businesses on WhatsApp, and we look forward to seeing new businesses born, grow, and succeed.