Spotify lanza ‘Creative Lab’ para desarrollar anuncios personalizados para marcas

Spotify launches 'Creative Lab' to develop personalized ads for brands

Spotify has unveiled its first in-house creative agency, Creative Lab, in a bid to attract more advertisers to its platform. Additionally, as the company has announced, it will begin testing generative advertising with Artificial Intelligence (AI).

The launch of Creative Lab shows that Spotify is stepping up its efforts to attract advertisers to the platform. This could be an attractive offer for marketers, allowing them to reach Spotify's 615 million listeners.

Additionally, Spotify is working on a new AI tool for advertisers, 'Quick Audio', which will allow brands to create scripts and voiceovers using generative artificial intelligence. A company spokesperson told us that the tool will soon be available in Spotify Ads Managers.

In this context, a Spotify executive had previously said that the company wanted to use AI to create ads for podcasters that would be read by the moderator.

Brands will be able to work with the new Creative Lab team to produce things like video and audio ads, in-app digital experiences, and other interactive ad formats like call-to-action (CTA) cards, the spokesperson told TechCrunch. "Each campaign that Creative Lab touches is highly personalized for each specific brand and commercial need," he stressed.

Spotify used client Rockstar Energy Drink as an example, which launched a “Press Play” livestreamed concert series within the music streaming app, featuring artists such as British rapper Stormzy. Another beverage company, Aperol, will also be a Creative Lab client.

https://ecommerce-news.es/spotify-lanza-creative-lab-para-desarrollar-anuncios-personalizados-para-marcas/

Last news

Ya puedes editar los comentarios que hagas en una publicación en Instagram

Después de sacar casi una actualización por semana y de no hacer caso a todas las cosas que los usuarios le llevan pidiendo años…Instagram por fin lo ha hecho: Ahora puedes editar los comentarios hasta 15 minutos despu&eac...

Google penalizará a las webs que secuestren a sus usuarios (y su botón de retroceso) a partir del 15 de junio

A Google no le gustan los secuestros. Por lo que sea. Ni siquiera los que tienen que ver con la experiencia de navegación online. Así que a partir del mes de junio, las webs que secuestren a sus usuarios serán penalizadas. M&a...

online trading systems.

We show you the best way to market products and services online, through a professional service of installation, management and maintenance of your virtual store

We program to suit you

We help you achieve operational excellence in all your business processes, whether they are production, logistics, service or office processes. In addition, we assure you to maintain continuous improvement in your management.

Bidaiondo Articles

Manus in Meta: From Hype to Real Advantage in Paid Media Management

Meta seemed to be falling behind in the AI race. While Google was heavily investing in models like Gemini (formerly Bard) and its integration across its entire ecosystem (Search, Ads, Workspace), and Apple was advancing with its on-device AI approach and its Apple Intelligence offering, Mark Zuckerberg's giant had been using artificial intelligence within its platform for years (campaign optimization, segmentation, delivery algorithms), but...

Tokenization: the key to security in digital payments

Digital payments are currently expanding rapidly, making the secure storage and processing of user card information a critical necessity. Tokenization is one of the most important technologies addressing this need. What is tokenization? In its simplest form, tokenization is the process of generating a "token" that replaces sensitive payment data (e.g., the card number). This token substitutes for the actual data, and transactions are co...