The complex relationship between Meta and the media industry may soon take another unexpected turn.

According to sources consulted by Business Insider, the social web giant is considering paying media for access to better quality and faster content to enhance the training and usefulness of its artificial intelligence tools with text, video and images.

To date, he is basing that work on the vast inventory of posts on Facebook and Instagram, but he assumes the quality limitations that come with that.

This internal debate occurs in the context of a progressive withdrawal of the company from the news, with the closure of its specific tab in the few markets in which it operates and a reduction of 2,000 million dollars for projects linked to media in the year alone. past.

But the need to have an abundant inventory of quality content is increasingly pressing, as shown by the fact that Meta also came to consider the purchase of the publisher Simon & Schuster.

Furthermore, the social web giant's strategy involves giving away the use of this technology so that it can become a standard on which to do business later. To do this, it openly competes with other technology giants such as Google and Microsoft, but also with specialized startups such as Anthropic and OpenAI, which is ahead of the rest in agreements with players in the media industry. In fact, the latter has just added News Corp to a growing list of partners that includes Prisa Media, Le Monde, Associated Press, Financial Times and Axel Springer.

 Company teams debate this alternative given the reality that the inventory of user content often does not have adequate quality.

The eventual entry of Meta into that market would contribute to raising the amounts that the main newspapers can negotiate for the license of their content, especially those that accredit historical archives of decades.

That may be the case of The New York Times, which sued OpenAI and Microsoft under the accusation of having used their work without paying and which to date has not announced any other movement in that area apart from an editorial appointment to explore it.

Already in the presentation of results for the first quarter of the year, in April, the company significantly increased its cost forecast precisely due to investments in generative artificial intelligence and explained that it expects it to take years to offer performance.

At the moment, he is progressively applying it in his advertising business to facilitate the creation of campaigns and is also experimenting with it in projects such as conversational bots for influencers on Instagram. In addition, it is allowing it to use less and less data from its users, something crucial in the regulatory offensive against its traditional model.

https://dircomfidencial.com/marketing-digital/meta-sopesa-pagar-a-medios-por-usar-su-contenido-para-entrenar-sus-procesos-de-ia-20240527-0401/