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Meta has presented its results for the first quarter of 2025, reflecting a solid start to the year, with revenue reaching $42.314 billion, representing a 16% year-over-year increase. The company also recorded a 35% increase in net profit, which reached $16.644 billion. Among the key operating data from the presentation, the 6% year-over-year growth in the number of Family Daily Active People (DAP) stands out, reaching 3.43 billion in March. This figure refers to the number of real unique people (not counts) who use one of its apps at least once a day. If the same person logs into Facebook and WhatsApp on the same day, they only count once. Although Meta hasn't broken down the data by app, the feeling is that Instagram and WhatsApp continue to contribute to the solid growth of the Meta community despite the stagnation of the user base of Facebook, its main social network. For his part, Mark Zuckerberg, CEO and founder of Meta, highlighted the impact of the AI advances achieved this quarter: "We are making good progress with the artificial intelligence glasses and Meta AI, which now has almost 1 billion monthly active users." The advertising business remains the main driver. The truth is that despite Zuckerberg's emphasis on the advances with his glasses, virtually all (99%) of the revenue still comes from advertising, with $41.392 billion generated by what they call their "family of apps" (Facebook, Instagram, Messenger, and WhatsApp). Meanwhile, the Reality Labs division, focused on extended reality hardware, remains in the red, contributing the remaining $412 million but experiencing losses of $4.21 billion, largely due to the company's heavy investment in this field. Meta explained that it has managed to increase the number of ad impressions by 5% year-over-year, the total number of ads shown to users within the group's apps: Facebook, Instagram, Messenger, and WhatsApp. It has also increased the average price per ad by 10% year-over-year. Second Quarter Expectations and Model Warning in Europe Meta expects revenue between $42.5 billion and $45.5 billion for the second quarter of 2025. On an annual basis, it is adjusting its total expense guidance downward (between $113 billion and $118 billion) but increasing its capital expenditure guidance to $64 billion to $72 billion, primarily to strengthen its AI infrastructure. However, the company warns of potential impacts in Europe from restrictions imposed by the Digital Markets Act. The "ad-free subscription" model has been deemed non-compliant by the European Commission, and Meta anticipates that it may be forced to modify its model, which would significantly impact the user experience and revenue in the region. Just a few weeks ago, the Commission imposed a €200 million fine on Meta as a penalty for its model, which requires users to choose between consenting to the combination of personal data for personalized advertising or paying a monthly subscription for an ad-free service.
The 4th edition of the eRetail Congress brought together professionals and leaders from the retail and eCommerce sectors to analyze the challenges posed by an increasingly complex and omnichannel environment. This year's focus was on the convergence of technology, data, and customer experience, with the common goal of building more competitive, sustainable, and digitally adapted business models. Among the event's main conclusions were the...
TikTok is changing the rules of the game this year. Since the launch of TikTok Shop, we've seen how it's becoming a much more comprehensive app. So much so that it's increased the revenue of Bytedance, its parent company, by 29%, which is no small feat. We're going to teach you how to do SEO on TikTok to boost your reach, and we're also going to show you how the platform's native tool works: Creator Search Insights, which...
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