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Walmart Business is Walmart's new commitment to B2B commerce. With this initiative, the company intends to face one of its strongest competitors, Amazon. “We are pleased to announce the launch of Walmart Business as an ecommerce site and customer experience designed to empower SMB and nonprofit customers,” Ashley Hubka, Walmart senior vice president and general manager, said in a statement. Business.
Hubka explained that the company's goal with this new launch is to eliminate complexity in purchasing, reduce costs, and provide customers with more opportunities to serve their customers and communities. “Walmart Business is designed to take advantage of the best of Walmart: our unmatched operational scale, our proximity within 10 miles of 90% of the United States population, and the best of our e-commerce, fulfillment, and delivery technologies,” the company reiterated. Walmart Business Manager.
Specifically, Walmart Business offers a curated assortment of more than 100,000 items, with categorization and navigation tailored to shoppers. “As we have spoken with customers, they have identified key products for their operations. These areas include office supplies and furniture, food and beverage, restrooms, electronics, classrooms, and facility needs. Walmart Business simplifies replenishment by grouping various items in a way that makes sense for organizations,” Hubka detailed.
In addition, he added, "Walmart Business offers multi-user accounts, which gives organizations the ability to add up to five users to a single account." Similarly, customers will also be able to share payment information, order history, and purchasing power between teams. Qualified organizations can enroll in the Walmart Tax Exemption Program (WTEP), which allows for automatic removal of eligible taxes during the checkout process.
Walmart Business+
Plus, for $98 a year, customers can upgrade to a Walmart Business+ membership. The upgraded membership offers free shipping with no minimum excluding market and oversized items, free store pickup and delivery with a minimum order of $35, 2% rewards on orders of $250 or more, and savings of 5% on eligible items set up for subscription.
“As we continue to evolve the shopping experience, we are committed to listening to SMB and nonprofit customers to help them address the challenges they face today and the ever-changing challenges that come with running an organization,” Hubka said.
Earlier this month, Walmart announced a deal with Salesforce aimed at increasing sales of its GoLocal delivery service, which delivers purchases to customers' doors; and Store Assist, which helps employees pick and pack orders faster and more accurately for curbside pickup and delivery.
According to CNBC, the services will be offered as of the second quarter of this year through Salesforce and will be listed in its application store for companies. Walmart launched GoLocal in 2021 and has already made more than three million deliveries. For its part, the company began selling Store Assist last summer.
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