Opinan creativos y responsables de marketing de ia generativa

What creatives and marketing managers think about generative AI

Artificial intelligence is changing work processes in many sectors, but one that has made a strong impact is advertising and marketing. Canva, a company whose visual communication tool incorporates artificial intelligence, has commissioned a survey of more than 4,000 creative and marketing professionals (more than 500 Spaniards) about their positions regarding generative AI. Key results specific to Spain include:

Generative AI is quickly becoming a staple of the modern working world. 96% of creative and marketing leaders are comfortable with the rise of generative AI, and more than 80% already consider it an essential part of their creative tools.
    AI is unlocking productivity and elevating creativity. The majority (78%) agree that AI-based tools reduce the minutiae of repetitive tasks, freeing them to focus on the more creative and exciting parts of their role. 73% say that generative AI tools improve their team's creativity and save them at least 2-3 hours a week. More than a third (39%) of teams save between 4 and 5 hours per week on creative projects. As for the minority (20%) who believe that generative AI tools limit their team's creativity, the most common objection (44%) is that they prevent the development of original ideas.
    Generative AI is transforming the content creation process. Marketers and creatives are tasked with creating large volumes of content, which is why many are turning to AI for help. The majority (84%) have used generative AI to create written content, generate unique images (83%) or edit images and videos (85%). Looking ahead to the next 5 years, less than half (47%) believe that generative AI tools will be better than humans at creating visual images.
    The AI ecosystem is fragmented and complex. More than two-thirds (74%) believe there are already too many generative AI tools, and more than half (60%) feel overwhelmed by the learning curve. While most are excited about the opportunities to elevate creativity, 58% feel pressured to use it to keep up with change and 51% say they don't know how to get the most value from technology.
    Concerns about data privacy persist. The ability of generative AI tools to process data and generate sensitive information has raised some concerns. Most ranked risks related to customer data (72%), company data (73%) and personal data (69%) as their top concerns, above job loss, plagiarism and bias. Organizations are addressing these risks, with more than half (58%) saying their company has established strict guidelines for the use of generative AI.

https://www.marketingnews.es/investigacion/noticia/1179517031605/opinan-creativos-y-responsables-de-marketing-de-ia-generativa.1.html

Last news

Google no eliminará las cookies de terceros

Google da otro «plot twist» en sus anuncios sobre privacidad y dice que, finalmente, no eliminará las cookies de terceros en Chrome tal y como había anunciado previamente a través de la iniciativa Privacy Sandbox. Est...

Meta amplía los anuncios en Threads a nivel global

Meta anunció la expansión global de los anuncios en Threads, permitiendo a todos los anunciantes elegibles activar campañas en la red social integrada con Instagram. Threads Ads ya está disponible en más de 30 pa&ia...

online trading systems.

We show you the best way to market products and services online, through a professional service of installation, management and maintenance of your virtual store

We program to suit you

We help you achieve operational excellence in all your business processes, whether they are production, logistics, service or office processes. In addition, we assure you to maintain continuous improvement in your management.

Bidaiondo Articles

What is Bizum: How the Spanish banking online payment solution works

At a time when all our data is stored in our pockets, concentrated on our mobile devices, it's no surprise that the possibility of digital payments has gained momentum to the point where they've begun to overtake physical cash. Online payments are here to stay, and Bizum is presented as the convenient, fast, and secure solution for making them with a single click. But how did it become so important? What is Bizum? Bizum is an instant mobi...

From payment to loyalty: how to turn every transaction into a competitive advantage

In digital commerce, every customer interaction is a unique opportunity to strengthen relationships, build loyalty, and differentiate yourself from the competition. The checkout phase, traditionally viewed as a simple final purchase process, can become a strategic factor for enhancing the user experience, optimizing conversions, and encouraging repeat business. An efficient checkout process not only impacts customer satisfaction but also key KPIs...