User interface (UI) design and user experience (UX) are key to comfortable use of applications and web pages. According to statistics, 88% of visitors do not visit the web page again if it turned out to be uncomfortable or did not allow them to quickly find an answer to their request. Therefore, you must constantly improve your project.

We have compiled a selection of the most relevant points to consider in UI and UX in 2022. Attentive readers will notice that some trends have been relevant for several years. It is a fact, but at the same time, they are developing. By following these guidelines, you can create a web page that attracts users and maintains their interest.
Advanced customization

Personalization is at the top of UX and UI design trends. Whereas before it was enough to take into account the interests of segments of the public, now it is more and more precise: it takes into account the needs of each individual user. This is facilitated by artificial intelligence and machine learning technologies. With the help of them, it is possible to analyze human behavior and recommend relevant content. Perhaps the most notable example of this trend is Netflix.
Voice control and search

The use of voice assistants (Google Assistant, Alexa, Siri) has become commonplace and their popularity is growing. Both may soon compete with more traditional methods.

The Voice User Interface (VUI) is convenient mainly because it saves time and allows you to not enter text in it. Modern machine learning technologies offer enormous opportunities. Therefore, it is worth finding elements on the page with which users can interact with a voice, and implement such an opportunity.
Neumorphism

One of the key trends in 2020 and 2021 is still relevant. Neumorphism is a fusion of the concepts of "new" and "squeumorphism" (realistic interface). It is characterized by a fusion of realism and futurism. To do this, use blurring, shadow intensity correction, and other effects. The results look modern and attractive. They are images that you will want to see for a long time. Custom design elements done in this style are invariably eye-catching.

You can start with a logo designed in this style, creating it yourself, without a designer. Specialized services, for example, Logaster, allow you to independently generate logo variants and experiment with the design.
microinteractions

Surprisingly, most modern developers ignore this valuable method of creating user engagement, despite the fact that microinteractions directly affect user growth and response rates. However, that is expected to change in 2022. Furthermore, microinteractions will become a key trend in modern development.

Novel elements:

    Tactile responses in the mobile app;
    Ability to change the shadow for each of the program states;
    Visualization of the page loading process;
    animated transitions;
    Interesting (unique) reaction to user actions (for example, pressing buttons).

This trend may make the user's interaction with an application or website more “human”. This can be explained because the user will feel contact and response. The emotions evoked will become factors to spend more time on the pages of the project and return to it after a while. It is not only an improvement in performance but also a growth in brand reputation.

Design Productivity

As communication standards improve, the fantastic 5G is already becoming commonplace. Despite opposition to the implementation of this standard (due to possible environmental concerns), it is already influencing future trends.

Everything becomes faster, and users expect pages and applications to load faster too. At the same time, the abundance of design elements significantly slows down the load. Therefore, it is better to use only those elements in the interface that are really useful for visitors and that do not reduce the performance of the project in 2022.
Adaptability

It is a very important trend that cannot be ignored in the modern world, saturated with mobile devices. Also, the characteristics of the screens are different for all devices. There are smartphones without bezels, devices with rounded edges, flexible devices and gadgets with screens of different sizes.

We need to work on adapting the mobile versions of the sites for these features now. The image on the screen of any mobile device must be of high quality, including in terms of functionality and viewing comfort.

Adaptation means:

    Full screen fill;
    Comfortable navigation using gestures;
    Improvement of visual perception;
    Creation of complete graphic details;
    Maximum image quality.

Naturally, adaptability is far from being a new trend in UX, but modern requirements are much more complex than they were in the beginning. The new look of mobile devices presents developers with new challenges: the interface must be rewritten or adapted. Just a comfortable display on the screen is good. However, it is important to add attractiveness to it. Now the appearance of the application is of great importance.