In addition to helping us create stunning texts, videos, and all kinds of images with a single prompt, AI is shaping a new reality that is redefining the search engine optimization landscape. For digital marketing professionals, this represents both a challenge and a golden opportunity to evolve their strategies. As we've discussed in recent months, AI has transformed how search engines, like Google, understand, index, and rank content, forcing a shift in focus: from traditional SEO to Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO). Therefore, Formadores IT has prepared a free webinar that will discuss this paradigm shift and how to understand the new rules of SEO in the age of AI. A New SEO Paradigm Search algorithms, powered by AI, are now much more sophisticated and have a superior capacity to understand the user's true search intent, not just superficial keywords. This, as you can imagine, has many direct implications for digital visibility strategy, starting with enabling more conversational and contextual searches. The rise of generative search tools means that user queries are longer, more detailed, and use natural language (similar to asking a person). In this context, content must be adapted to answer these complex questions directly and precisely, prioritizing a clear structure (lists, FAQs, subheadings) to facilitate information extraction by AI. Furthermore, we know that AI prioritizes content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT). It's no longer enough to simply create a lot of content; it must be verifiable, original, and provide real value to the user, often coming from a source with a proven reputation. In other words, the goal is no longer just to rank first in traditional organic search results, but to increase the likelihood that content will be cited or summarized as a trusted source in AI-generated responses, such as Google's Gemini or OpenAI's ChatGPT. Opportunities for Marketing Professionals It's no secret that, in this context, AI becomes a strategic ally, freeing up professionals to focus on higher-value tasks: - Automation of repetitive tasks: AI accelerates keyword research, meta tag generation, and content outline creation, allowing SEO teams to focus on strategy and creativity. - Predictive analytics and personalization: AI tools analyze large volumes of data to identify patterns and trends in user behavior, enabling them to anticipate market needs and personalize the user experience with unprecedented accuracy. - User experience optimization: AI algorithms increasingly value user interaction. A fast, intuitive, and mobile-friendly website design, along with relevant content, is key to good search engine ranking. In other words, artificial intelligence hasn't come to replace marketing professionals, but rather to elevate their role. Specialists must take on the role of technology "coaches," combining AI efficiency with human judgment, creativity, and a deep understanding of their audience. But of course, this requires you to adapt your knowledge and stay up-to-date. In this context, the IT Trainers webinar is presented as a great option to discover everything you need to enhance your SEO knowledge in the age of AI.