The adoption of marketplaces among Spanish consumers has been progressively gaining prominence, already being a large distribution channel. In fact, 76% of the Spanish population between the ages of 18 and 70 have bought in a marketplace in the last year. The power of marketplaces is not only in search positioning, but also in their sale: 90% of consumers who carry out these searches end up buying on the channel itself and more than 60% prefer to buy on marketplaces rather than on the websites themselves. of the product.

But which are the favorites of the Spanish? Here we leave you the top 5 of the most visited during the month of November according to the data offered by Similarweb.

Amazon.co.uk
Amazon is the favorite for buyers in our country and continues to occupy the first position in awareness and purchase, being the reference marketplace for 89% of Spanish consumers. The company's bounce rate, that is, the percentage of visitors who see only one page on the website before leaving, is 50.18%.

The English Court
El Corte Inglés is undoubtedly another leader in the world of online shopping. Almost half of Spanish buyers choose this marketplace to make their purchases, which rises to second position. On this occasion, the company's bounce rate is 13.42%.

aliexpress
Aliexpress, the website owned by the Alibaba Group, was founded in 2010 and has stores in China that offer their products to buyers around the world. Among Spaniards, it is one of the most popular marketplaces with a bounce rate of 12.4%. In addition, for the first time, AliExpress leads the purchase frequency: Spaniards buy an average of 15 times a year in this marketplace.

Amazon.com
Amazon's main website (Amazon.com) ranks fourth on the list with a bounce rate of 4.69%.

Carrefour
When buying supermarket products, the Carrefour marketplace is preferred by Spanish consumers with a bounce rate of 4.51%.