Instagram continues with the changes on its platform. As published by The Information, the social network is going to remove several in-app purchase features. Finally, the company points out that the Store tab will disappear from the platform due to changes in the company is priorities. In mid-2020, Instagram launched this feature, allowing consumers to shop directly. With this change, they stopped being a photo sharing app.

Two years later, Instagram is changing its direction. Your goal would be to directly boost and boost advertising and reduce your e-commerce efforts.

Tab Lite, new version of the shopping page
Instagram plans to become a simpler, less personalized version of in-app purchases. Starting this week, it will start testing on its platform that will introduce users to the Tab Lite version of the purchase page. Among the interim goals of the social network is to eliminate the button that takes users to the purchase tab in March 2023.

Part of this change is that Instagram is trying to reinvent the way its app works entirely. The reduction in purchases comes as part of a broader business plan for all Meta platforms. These include Meta's investment in maker commerce, its "Friends & Family Shopping" section, community-driven shopping projects, and visual search.

In addition, they want to make the social network the best place for people to discover and buy products from brands and creators they love.