The systems that make postings on social networks more or less visible are under increasing regulatory scrutiny and subject to permanent complaints from creators, who live off exposure whose ups and downs they do not understand. And for this reason, Meta has chosen to introduce more transparency about them to alleviate that pressure, in this case on Instagram. Its manager, Adam Mosseri, has offered some details on the platform's blog about what makes one piece of content appear more than another in each of the parts of the application.
This prior clarification is important to understand the general operation of Instagram, since all of them have their own algorithm that operates in a personalized way. This explains the possible uneven performance of a post in the general stream, stories, short videos, search or the popular content zone, since the use is different in each case. For example, the average user of the app tends to use the stories format with their closest contacts and expects to find short videos from creators when browsing reels, according to Mosseri.
Starting from this base, one of the controversial issues that Instagram faces is the introduction of more and more publications originated by authors that the user does not follow in their main flow, similar to TikTok, up to 30% of the total. This lever offers greater visibility to popular content that the platform considers may be of interest to the user and keep them connected for longer, but it does so at the cost of reducing in some cases that of those sources that they have chosen to follow. The coexistence of both sources and advertising make up the most common user experience, which is built from what the application considers "signals".
This concept is based on previous information based on the interest of the user according to different types of previous interactions with different content or data on the popularity of each publication and its context, as well as the traction of its author or if the user of the application has done something about him in various ways. Instagram determines the possible interest that a content arouses based on the time it estimates that it will be spent consuming it, if the profile image of the person who created it will be enlarged or if there will be interactions on it (comment, click on like or share it).
The platform takes a step towards transparency to deal with regulatory pressures and complaints from creators who operate on it about visibility fluctuations.
The higher the calculated probabilities of any of those things happening, and the higher the value Instagram places on any of them, the sooner the post will appear to the user. Although Mosseri clarifies that other factors also concur in the result, such as the intention to avoid showing too many pieces by the same person or too many publications outside the user's watchlist. And in this process, it is also taken into account that the visibility of certain types of content will be devalued by default for having been marked as false by independent verifiers or for incurring in violations of the internal rules of the platform.
These guidelines are very similar to those that explain that a publication appears more or less in the different parts of Instagram. And in all of those spaces, the app offers each user the ability to influence what is offered to them through tools such as using a favorites list or closest friends to determine who can see the stories, as well as muting recommendations or sources of content that do not interest you.

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