TikTok is changing the rules of the game this year. Since the launch of TikTok Shop, we've seen how it's becoming a much more comprehensive app. So much so that it's increased the revenue of Bytedance, its parent company, by 29%, which is no small feat. We're going to teach you how to do SEO on TikTok to boost your reach, and we're also going to show you how the platform's native tool works: Creator Search Insights, which allows you to discover which topics are generating interest on TikTok. As a dedicated marketer, you already know what SEO ("Search Engine Optimization") means and what it's for. And I'm sure you know that there's also GEO now, which refers to positioning in search engine optimization (SEO) algorithms like ChatGPT or Gemini. But this also happens in app stores and on social media. SEO on Social Media Almost all social media platforms have a search engine, just like Google, where users enter queries (quite logical, right?). Just as a user searches for a specific answer as quickly as possible when they ask Google, the same thing happens when they do so on social media. If you search for a bread-making recipe on TikTok, the first videos you'll see are those with carefully curated descriptions, including keywords. So, the smartest thing you can do if you want to reach your target audience is to use terms, phrases, and keywords that interest them. You have to know what they're searching for, and just like Google has the "Google Trends" tool, where we can see what topics are trending in different countries and sectors... Now, on TikTok, too. How to Access Creator Search Insights Creator Search Insights, or Creator Search Statistics in Spanish, provides you with personalized information about the topics people are searching for on TikTok. You can use this information to create content based on popular searches and track the performance of your posts. To access it, just click on the TikTok search bar, search for Creator Search Insights, and click "View." Once you enter this tab, you'll be able to see the suggested topics, trends, statistics, and more. You can also access the "Academy," where news and updates are presented to keep you informed. It's a blog that answers the questions you're always asking: How can I get more visibility on TikTok? How can I reach more people? Do I really have to use 55 words in different fonts when editing my video?

They also show you how other creators are using this tool. How to Use Creator Search Insights Once you're in Creator Search Insights, click on "content gap." There, you'll see the most searched-for content right now, along with some statistics. Personally, I don't recommend focusing on content whose graph is already sky-high, but rather on topics where the graph is starting to take off. Why? Well, because what goes up must come down, marketer. Just like in SEO, when a keyword has a very high search volume, it's much harder to rank for that keyword. Therefore, the same will happen with TikTok. If the topic "best free AI apps" is being searched a lot, there are probably already many videos talking about it (and ranking very well). So, as a strategist, you have to find the gap to rank for it. You might be interested in: What is keyword research and how to do it (right) Also, the Creator Rewards Program now rewards videos based on their search value. 1. Choose your video's topic Once you've chosen a topic for your video, you can save it as a favorite to see how it's progressing or to have it handy when you're ready to upload a TikTok on that topic. If you click on the topic, you'll be taken to its statistics page where you can see how popular that search is. You also have the option to view demographic details, such as the age range of people searching for that content or what country they're from, for example. You'll also see videos related to the topic, so you can get inspired. And finally, you can see variations on that specific topic that might be more relevant to your content. 2. Record your TikTok Once you've decided on a topic, you can start recording your TikTok. You don't have to do it from the platform itself; you can record it outside and edit it with an external app, like Edits or Capcut. However, it's important to upload the video from the topic. That is, once you have the video edited, go to the topic you previously saved to your favorites, tap the camera button, and upload the video from your gallery. 3. Add keywords to the description Remember to add keywords that include the name of your chosen topic in your description and on your video cover. This way, TikTok will better understand what your video is about and, therefore, will show it to users interested in that topic.